⚡ URL Shorteners in Japan

URL shorteners are online services that convert long web addresses into shorter links that are easier to share, remember, and manage across websites, social media, and printed materials.

Japan is an East Asian country with a population of around 125 million people.

According to our data, URL shorteners are used on 1.5% of websites from Japan.

Statistics based on 176K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top URL shorteners in Japan in 2026, based on market share.

The most popular is Amzn.to with an impressive share of 37.4%, followed by t.co with 21.5% and Bitly with 21.3%.

Amzn.to 37.4%
t.co 21.5%
Bitly 21.3%
Linkfire 12.8%
EepURL 2.4%
g.co 2.4%
Apple URL Shortener 2%
TinyURL 2%
Fb.me 1.5%
Is.gd 0.8%
Cuttly 0.3%
Tiny.cc 0.2%
Rebrandly 0.2%
Lnkd.in 0.1%
Geniuslink 0.1%

🚀 Highlights

Here is a list of the top shorteners that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Amzn.to ^(-2)
2. t.co ^(-2)
4. Linkfire ^(-4)
7. Apple URL Shortener ^(-5)
9. Fb.me ^(-1)
10. Is.gd ^(-6)
12. Tiny.cc ^(-9)
14. Lnkd.in ^(-5)

✨ Best URL Shorteners

Below is a more detailed list of 19 URL shorteners used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	Amzn.to Seattle, Washington, United States Amazon's URL shortening service used to create compact, trackable affiliate and product links. Free	37.4%
2	t.co Bastrop, Texas, United States A URL shortening service used by X to wrap links shared in posts and direct messages, helping protect users from malicious websites and phishing attacks. Free	21.5%
3	Bitly New York, United States A URL shortening and link management platform that converts long URLs into short redirects while providing tools to organize, track, and optimize shared links across digital channels. Free$10+/month	21.3%
4	Linkfire Copenhagen, Denmark A music marketing and analytics platform used by labels and artists to create smart links and landing pages that let fans listen to their releases. $26.99+/month	12.8%
5	EepURL Atlanta, Georgia, United States A URL shortening and click tracking service created by Mailchimp for newsletters, signup forms, and campaign pages.	2.4%
6	g.co Mountain View, California, United States A URL shortening service used exclusively by Google to create shortcut links for its own products, services, and official webpages.	2.4%
7	Apple URL Shortener Cupertino, California, United States A link service used to link to the App Store, Apple Music, and other Apple resources.	2%
8	TinyURL Sioux Falls, South Dakota, United States One of the oldest URL shortening services, operating since 2002, that generates compact redirect links for websites, emails, social media, and marketing campaigns. Free$12.99+/month	2%
9	Fb.me Menlo Park, California, United States A Facebook URL shortener that can be used for profiles and pages.	1.5%
10	Is.gd Glasgow, Scotland, United Kingdom A free service for shortening web addresses and other URLs.	0.8%
11	Cuttly Gdansk, Poland A URL shortening and link management platform that provides branded short links, QR codes, microsites, and analytics tools. Free$12+/month	0.3%
12	Tiny.cc A link management platform that offers branded short links, retargeting pixels and custom keyword URLs. Free$5+/month	0.2%
13	Rebrandly Dublin, Ireland A platform for branded short links with retargeting. Free$14+/month	0.2%
14	Lnkd.in Mountain View, California, United States A URL shortener for LinkedIn content.	0.1%
15	Geniuslink Seattle, Washington, United States An intelligent URL shortener and affiliate link management platform that helps publishers route users to the most relevant shopping destination based on context. $6+/month	0.1%
16	T.ly A URL-shortening service that focuses on simplicity and efficiency.	0.1%
17	ShortURL A tool to shorten a long link and create a short URL that is easy to share.	0.07%
18	Short.io Claymont, Delaware, United States A white label URL shortener that creates short links on branded domains. Free$5+/month	0.07%
19	Ow.ly Vancouver, British Columbia, Canada The URL shortener built into Hootsuite social management software.	0.07%

👉 See Also

🌎 URL Shorteners in other countries
- China
- Korea
- Taiwan

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 176,780 websites from Japan.
We currently track the presence of 26 URL shorteners across the web.
Of these, 19 were detected on websites from Japan.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.