⚡ URL Shorteners in the United Kingdom

URL shorteners are online tools that convert long web addresses into shorter, easier-to-use links, often with analytics and customization options.

The United Kingdom of Great Britain and Northern Ireland (UK) is a Western European country with a population of over 67 million people.

According to our data, URL shorteners are used on 2.6% of websites from the United Kingdom.

Statistics based on 166K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top URL shorteners in the United Kingdom in 2026, based on market share.

The most popular is EepURL with an impressive share of 30.1%, followed by Bitly with 24.7% and t.co with 16.6%.

EepURL 30.1%
Bitly 24.7%
t.co 16.6%
Amzn.to 8.4%
Linkfire 6.1%
TinyURL 5.3%
g.co 4.2%
Geniuslink 2.3%
Fb.me 2%
Rebrandly 1.1%
Apple URL Shortener 0.9%
ShortURL 0.7%
T.ly 0.4%
Short.io 0.3%
Cuttly 0.3%

🚀 Highlights

Here is a list of the top shorteners that are more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

1. EepURL ^(-1)
3. t.co ^(-1)
5. Linkfire ^(-3)
8. Geniuslink ^(-6)
9. Fb.me ^(-1)
11. Apple URL Shortener ^(-1)
12. ShortURL ^(-1)
14. Short.io ^(-1)
16. Lnkd.in ^(-3)
17. Ow.ly ^(-1)

✨ Best URL Shorteners

Below is a more detailed list of 24 URL shorteners used on sites from the United Kingdom, ranked by their market share.

Rank	Name	Market share
1	EepURL Atlanta, Georgia, United States A trackable URL shortening service for Mailchimp customers.	30.1%
2	Bitly New York, United States A URL shortening and link management platform that converts long URLs into short redirects while providing tools to organize, track, and optimize shared links across digital channels. Free$10+/month	24.7%
3	t.co Bastrop, Texas, United States A link shortener used by Twitter to protect users from harmful links.	16.6%
4	Amzn.to Seattle, Washington, United States A link shortener used to shorten Amazon affiliate links.	8.4%
5	Linkfire Copenhagen, Denmark A music marketing and analytics platform used by labels and artists to create smart links and landing pages that let fans listen to their releases. $26.99+/month	6.1%
6	TinyURL Sioux Falls, South Dakota, United States One of the oldest URL shortening services, operating since 2002. Free$12.99+/month	5.3%
7	g.co Mountain View, California, United States A URL shortener used exclusively by Google for its own products.	4.2%
8	Geniuslink Seattle, Washington, United States An intelligent URL shortener and affiliate link management platform that helps publishers route users to the most relevant shopping destination based on context. $6+/month	2.3%
9	Fb.me Menlo Park, California, United States A Facebook URL shortener that can be used for profiles and pages.	2%
10	Rebrandly Dublin, Ireland A platform for branded short links with retargeting. Free$14+/month	1.1%
11	Apple URL Shortener Cupertino, California, United States A link service used to link to the App Store, Apple Music, and other Apple resources.	0.9%
12	ShortURL A tool to shorten a long link and create a short URL that is easy to share.	0.7%
13	T.ly A URL-shortening service that focuses on simplicity and efficiency.	0.4%
14	Short.io Claymont, Delaware, United States A white label URL shortener that creates short links on branded domains. Free$5+/month	0.3%
15	Cuttly Gdansk, Poland An advanced URL shortener with link analytics, QR codes, microsites, and surveys. Free$12+/month	0.3%
16	Lnkd.in Mountain View, California, United States A URL shortener for LinkedIn content.	0.3%
17	Ow.ly Vancouver, British Columbia, Canada The URL shortener built into Hootsuite social management software.	0.3%
18	Tiny.cc A link management platform that offers branded short links, retargeting pixels and custom keyword URLs. Free$5+/month	0.1%
19	Is.gd Glasgow, Scotland, United Kingdom A free service for shortening web addresses and other URLs.	0.09%
20	JotURL Milan, Italy A link management platform designed to help marketers track, optimize, and brand their links. €9+/month	0.05%
21	Dsc.gg Chicago, Illinois, United States A URL shortener for Discord links.	0.05%
22	T2M Calgary, Alberta, Canada All-in-one link management platform with branded short links, analytics, and QR codes. $5+	0.05%
23	BL.INK Austin, Texas, United States An enterprise link management platform with support for QR codes and microsites. $48+/month	0.02%
24	YOURLS A self-hosted URL shortener built in PHP. FreeOpen source	0.02%

👉 See Also

🌎 URL Shorteners in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 166,480 websites from the United Kingdom.
We currently track the presence of 26 URL shorteners across the web.
Of these, 24 were detected on websites from the United Kingdom.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.