⚡ URL Shorteners in Australia

URL shorteners are online tools that convert long web addresses into shorter, easier-to-use links, often with analytics and customization options.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, URL shorteners are used on 1.8% of websites from Australia.

Statistics based on 74K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top URL shorteners in Australia in 2026, based on market share.

The most popular is Bitly with an impressive share of 33.9%, followed by EepURL with 27% and g.co with 11.5%.

Bitly 33.9%
EepURL 27%
g.co 11.5%
t.co 8.5%
TinyURL 4.9%
Amzn.to 4.5%
Fb.me 3.2%
Linkfire 2.7%
Apple URL Shortener 1.3%
Geniuslink 1.3%
Rebrandly 1.1%
ShortURL 1%
Lnkd.in 0.6%
T.ly 0.5%
Short.io 0.4%

🚀 Highlights

Here is a list of the top shorteners that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. g.co ^(-2)
5. TinyURL ^(-1)
7. Fb.me ^(-3)
9. Apple URL Shortener ^(-3)
10. Geniuslink ^(-4)
12. ShortURL ^(-1)
13. Lnkd.in ^(-6)
16. Tiny.cc ^(-5)
20. Sniply ^(-5)
22. YOURLS ^(-1)

✨ Best URL Shorteners

Below is a more detailed list of 22 URL shorteners used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Bitly New York, United States A URL shortening and link management platform that converts long URLs into short redirects while providing tools to organize, track, and optimize shared links across digital channels. Free$10+/month	33.9%
2	EepURL Atlanta, Georgia, United States A trackable URL shortening service for Mailchimp customers.	27%
3	g.co Mountain View, California, United States A URL shortener used exclusively by Google for its own products.	11.5%
4	t.co Bastrop, Texas, United States A link shortener used by Twitter to protect users from harmful links.	8.5%
5	TinyURL Sioux Falls, South Dakota, United States One of the oldest URL shortening services, operating since 2002. Free$12.99+/month	4.9%
6	Amzn.to Seattle, Washington, United States A link shortener used to shorten Amazon affiliate links.	4.5%
7	Fb.me Menlo Park, California, United States A Facebook URL shortener that can be used for profiles and pages.	3.2%
8	Linkfire Copenhagen, Denmark A music marketing and analytics platform used by labels and artists to create smart links and landing pages that let fans listen to their releases. $26.99+/month	2.7%
9	Apple URL Shortener Cupertino, California, United States A link service used to link to the App Store, Apple Music, and other Apple resources.	1.3%
10	Geniuslink Seattle, Washington, United States An intelligent URL shortener and affiliate link management platform that helps publishers route users to the most relevant shopping destination based on context. $6+/month	1.3%
11	Rebrandly Dublin, Ireland A platform for branded short links with retargeting. Free$14+/month	1.1%
12	ShortURL A tool to shorten a long link and create a short URL that is easy to share.	1%
13	Lnkd.in Mountain View, California, United States A URL shortener for LinkedIn content.	0.6%
14	T.ly A URL-shortening service that focuses on simplicity and efficiency.	0.5%
15	Short.io Claymont, Delaware, United States A white label URL shortener that creates short links on branded domains. Free$5+/month	0.4%
16	Tiny.cc A link management platform that offers branded short links, retargeting pixels and custom keyword URLs. Free$5+/month	0.3%
17	Cuttly Gdansk, Poland An advanced URL shortener with link analytics, QR codes, microsites, and surveys. Free$12+/month	0.3%
18	Is.gd Glasgow, Scotland, United Kingdom A free service for shortening web addresses and other URLs.	0.2%
19	Ow.ly Vancouver, British Columbia, Canada The URL shortener built into Hootsuite social management software.	0.2%
20	Sniply A simple tool that shortens links and allows users to add an overlay message to any content to include a call-to-action with each link.	0.07%
21	BL.INK Austin, Texas, United States An enterprise link management platform with support for QR codes and microsites. $48+/month	0.07%
22	YOURLS A self-hosted URL shortener built in PHP. FreeOpen source	0.07%

👉 See Also

🌎 URL Shorteners in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 74,964 websites from Australia.
We currently track the presence of 26 URL shorteners across the web.
Of these, 22 were detected on websites from Australia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.