⚡ Video Platforms in Bulgaria

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our research, video platforms are detected on 23.3% of websites from Bulgaria.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top video platforms in Bulgaria in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 94.9% share.
It is followed by TikTok with 14.7% and Vimeo with 7.6%.

YouTube 94.9%
TikTok 14.7%
Vimeo 7.6%
Wistia 0.4%
Twitch 0.3%
Brightcove 0.3%
JWX 0.3%
Dailymotion 0.2%
Cloudflare Stream 0.1%
Odysee 0.06%
Vidyard 0.06%
Loom 0.06%
Kaltura 0.03%
IBM Video 0.03%
Rumble 0.03%

🚀 Highlights

Here is a list of the top platforms that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

6. Brightcove ^(-1)
7. JWX ^(-1)
8. Dailymotion ^(-1)
9. Cloudflare Stream ^(-3)
10. Odysee ^(-7)
12. Loom ^(-1)
13. Kaltura ^(-3)
14. IBM Video ^(-19)
17. Kick ^(-12)

✨ Best Video Platforms

Below is a more detailed list of 17 video platforms used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	94.9%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	14.7%
3	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	7.6%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	0.4%
5	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.3%
6	Brightcove Boston, Massachusetts, United States A cloud-based online video platform designed for enterprises to manage, deliver, and monetize live and on-demand video across multiple devices. $199+/month	0.3%
7	JWX New York, United States A video streaming platform and hosting service that enables publishers to deliver and monetize live and on-demand video across web, mobile, and OTT environments. $$$	0.3%
8	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.2%
9	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that provides a unified API to upload, encode, store, and deliver video across Cloudflare global network. $5+/month	0.1%
10	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.06%
11	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.06%
12	Loom Sydney, Australia A screen recording and video messaging platform that enables users to capture their screen, camera, and audio and share videos instantly through links or embeds. Free$15+/user/month	0.06%
13	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.03%
14	IBM Video Armonk, New York, United States An end-to-end live and on-demand video solution that includes the encoder, multi-CDN delivery, video player and customizable video pages and portals. $145+/month	0.03%
15	Rumble Toronto, Ontario, Canada A video sharing platform positioned as an alternative to mainstream platforms, with a strong focus on creator monetization and a free-speech stance. Free$9.99/month	0.03%
16	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.03%
17	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.03%

👉 See Also

🌎 Video Platforms in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,524 websites from Bulgaria.
We currently track the presence of 34 video platforms across the web.
Of these, 17 were detected on websites from Bulgaria.
Statistics were last calculated on May 14, 2026.
For more details, see our methodology and disclaimer.