⚡ Video Platforms in Brazil

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Brazil is a South American country with a population of around 217 million people.

According to our research, video platforms are used on 38.4% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top video platforms in Brazil in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 96.5% share.
It is followed by TikTok with 14.6% and Vimeo with 5.2%.

YouTube 96.5%
TikTok 14.6%
Vimeo 5.2%
Twitch 0.5%
Wistia 0.1%
Dailymotion 0.1%
Brightcove 0.1%
JWP 0.1%
Vidyard 0.04%
Rumble 0.04%
Kaltura 0.03%
Loom 0.02%
Cloudflare Stream 0.02%
Odysee 0.02%
Connatix 0.01%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Twitch ^(-1)
6. Dailymotion ^(-3)
9. Vidyard ^(-1)
10. Rumble ^(-5)
11. Kaltura ^(-5)
12. Loom ^(-2)
14. Odysee ^(-4)
15. Connatix ^(-2)
16. SproutVideo ^(-7)
17. Dacast ^(-11)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 25 video platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	96.5%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	14.6%
3	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	5.2%
4	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.5%
5	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	0.1%
6	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.1%
7	Brightcove Boston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions. $199+/month	0.1%
8	JWP New York, United States A video streaming platform and video hosting service with monetization capabilities. $$$	0.1%
9	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.04%
10	Rumble Toronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture". Free$9.99/month	0.04%
11	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.03%
12	Loom Sydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos. Free$15+/user/month	0.02%
13	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that leverages Cloudflare's global CDN. $5+/month	0.02%
14	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.02%
15	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.01%
16	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.01%
17	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.008%
18	PeerTube Lyon, France A free, decentralized and federated video platform developed as an alternative to centralized platforms. FreeOpen source	0.004%
19	IBM Video Armonk, New York, United States An end-to-end live and on-demand video solution that includes the encoder, multi-CDN delivery, video player and customizable video pages and portals. $145+/month	0.004%
20	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.004%
21	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.004%
22	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.004%
23	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.004%
24	Kinescope Emmen, Netherlands A business video hosting platform that offers a variety of tools to improve video accessibility. Free€10+/month	0.004%
-	Uscreen North Bethesda, Maryland, United States An all-in-one membership platform designed for video creators to host, distribute, and monetize video content through subscriptions and on-demand access. $49+/month	0.004%

👉 See Also

🌎 Video Platforms in other countries

Data is based on the analysis of 65,509 websites from Brazil.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.