⚡ Video Platforms in Estonia

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our research, video platforms are used on 23.6% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top video platforms in Estonia in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 92.1% share.
It is followed by Vimeo with 14% and TikTok with 11.8%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Video Platforms

Below is a more detailed list of 16 video platforms used on sites from Estonia, ranked by their market share.

RankNameMarket share
1
YouTube
Mountain View, California, United States

The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels.

Free$7.99+/month
2
Vimeo
New York, United States

A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content.

Free$20+/month
3
TikTok
Haidian, Beijing, China

A Chinese social media platform focused on short-form videos.

Free
4
Twitch
Seattle, Washington, United States

A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams.

Free$11.99/month
5
Wistia
Cambridge, Massachusetts, United States

A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows.

Free$99+/month
6
Panopto
Pittsburgh, Pennsylvania, United States

A comprehensive video platform designed specifically for education.

$7,500+/year
7
Dailymotion
Paris, France

A French online video platform owned by Canal+.

Free$$$
8
Vidyard
Kitchener, Ontario, Canada

An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows.

Free$59+/seat/month
9
JWP
New York, United States

A video streaming platform and video hosting service with monetization capabilities.

$$$
10
Kaltura
New York, United States

A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations.

$19+/month
11
Brightcove
Boston, Massachusetts, United States

A cloud-based online video platform focused on enterprise solutions.

$199+/month
12
Cloudflare Stream
San Francisco, California, United States

A video-on-demand and live streaming service that leverages Cloudflare's global CDN.

$5+/month
13
Bilibili
Shanghai, China

A Chinese video sharing platform that hosts user-generated content.

Free$4.99/month
14
Rutube
Moscow, Russia

A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content.

Free399 RUB/month
15
Streamable
Wilmington, Delaware, United States

A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos.

Free$12.99+/month
16
Dacast
San Francisco, California, United States

A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics.

$39+/month

👉 See Also

Data is based on the analysis of 5,060 websites from Estonia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.