⚡ Video Platforms in Estonia

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our research, video platforms are detected on 24% of websites from Estonia.

Statistics based on 5K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top video platforms in Estonia in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 92.1% share.
It is followed by Vimeo with 14% and TikTok with 12.1%.

YouTube 92.1%
Vimeo 14%
TikTok 12.1%
Twitch 0.3%
Panopto 0.2%
Wistia 0.2%
Dailymotion 0.2%
Brightcove 0.08%
Kaltura 0.08%
IBM Video 0.08%
Cloudflare Stream 0.08%
JWX 0.08%
Bilibili 0.08%
Rutube 0.08%
Vidyard 0.08%

🚀 Highlights

Here is a list of the top platforms that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Vimeo ^(-1)
4. Twitch ^(-1)
5. Panopto ^(-19)
7. Dailymotion ^(-2)
9. Kaltura ^(-7)
10. IBM Video ^(-23)
11. Cloudflare Stream ^(-1)
13. Bilibili ^(-1)
16. Streamable ^(-6)
17. Dacast ^(-11)

✨ Best Video Platforms

Below is a more detailed list of 17 video platforms used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	92.1%
2	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	14%
3	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	12.1%
4	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.3%
5	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.2%
6	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	0.2%
7	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.2%
8	Brightcove Boston, Massachusetts, United States A cloud-based online video platform designed for enterprises to manage, deliver, and monetize live and on-demand video across multiple devices. $199+/month	0.08%
9	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.08%
10	IBM Video Armonk, New York, United States An end-to-end live and on-demand video solution that includes the encoder, multi-CDN delivery, video player and customizable video pages and portals. $145+/month	0.08%
11	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that provides a unified API to upload, encode, store, and deliver video across Cloudflare global network. $5+/month	0.08%
12	JWX New York, United States A video streaming platform and hosting service that enables publishers to deliver and monetize live and on-demand video across web, mobile, and OTT environments. $$$	0.08%
13	Bilibili Shanghai, China A Chinese video sharing and livestreaming platform originally focused on anime, comics, and gaming that has expanded into a broader entertainment and community ecosystem. Free$4.99/month	0.08%
14	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.08%
15	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.08%
16	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.08%
17	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.08%

👉 See Also

🌎 Video Platforms in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,458 websites from Estonia.
We currently track the presence of 34 video platforms across the web.
Of these, 17 were detected on websites from Estonia.
Statistics were last calculated on May 12, 2026.
For more details, see our methodology and disclaimer.