⚡ Video Platforms in Italy

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Italy is a Southern European country with a population of around 59 million people.

According to our research, video platforms are used on 31.3% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top video platforms in Italy in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 93% share.
It is followed by TikTok with 10% and Vimeo with 9.2%.

YouTube 93%
TikTok 10%
Vimeo 9.2%
Twitch 0.8%
Dailymotion 0.3%
Wistia 0.3%
JWP 0.2%
Brightcove 0.2%
Vidyard 0.03%
Kaltura 0.03%
Rumble 0.03%
Cloudflare Stream 0.03%
Streamable 0.03%
PeerTube 0.01%
Uscreen 0.01%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Twitch ^(-1)
5. Dailymotion ^(-4)
7. JWP ^(-1)
9. Vidyard ^(-1)
10. Kaltura ^(-6)
11. Rumble ^(-4)
13. Streamable ^(-9)
14. PeerTube ^(-16)
16. Odysee ^(-2)
17. Panopto ^(-7)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 25 video platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	93%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	10%
3	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	9.2%
4	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.8%
5	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.3%
6	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	0.3%
7	JWP New York, United States A video streaming platform and video hosting service with monetization capabilities. $$$	0.2%
8	Brightcove Boston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions. $199+/month	0.2%
9	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.03%
10	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.03%
11	Rumble Toronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture". Free$9.99/month	0.03%
12	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that leverages Cloudflare's global CDN. $5+/month	0.03%
13	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.03%
14	PeerTube Lyon, France A free, decentralized and federated video platform developed as an alternative to centralized platforms. FreeOpen source	0.01%
-	Uscreen North Bethesda, Maryland, United States An all-in-one membership platform designed for video creators to host, distribute, and monetize video content through subscriptions and on-demand access. $49+/month	0.01%
16	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.01%
17	Panopto Pittsburgh, Pennsylvania, United States A comprehensive video platform designed specifically for education. $7,500+/year	0.01%
18	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.01%
19	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.01%
20	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.007%
21	Bilibili Shanghai, China A Chinese video sharing platform that hosts user-generated content. Free$4.99/month	0.007%
22	Loom Sydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos. Free$15+/user/month	0.004%
23	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.004%
24	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.004%
25	Kinescope Emmen, Netherlands A business video hosting platform that offers a variety of tools to improve video accessibility. Free€10+/month	0.004%

👉 See Also

🌎 Video Platforms in other countries

Data is based on the analysis of 88,048 websites from Italy.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.