⚡ Video Platforms in Japan

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Japan is an East Asian country with a population of around 125 million people.

According to our research, video platforms are used on 21.9% of websites from Japan.

⭐ Most Popular in 2026

The following chart shows the top video platforms in Japan in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 95.5% share.
It is followed by TikTok with 9.7% and Vimeo with 3.1%.

YouTube 95.5%
TikTok 9.7%
Vimeo 3.1%
Niconico 0.9%
Dailymotion 0.5%
Brightcove 0.3%
Twitch 0.2%
Wistia 0.1%
Bilibili 0.1%
JWP 0.06%
Vidyard 0.04%
Loom 0.01%
Kaltura 0.01%
Cloudflare Stream 0.01%
FC2 Video 0.009%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Niconico ^(-16)
5. Dailymotion ^(-4)
9. Bilibili ^(-4)
12. Loom ^(-2)
13. Kaltura ^(-3)
15. FC2 Video ^(-19)
16. Odysee ^(-2)
17. IBM Video ^(-16)
19. Douyin ^(-7)
20. Kick ^(-9)

✨ Best Video Platforms

Below is a more detailed list of the top 25 of the 27 video platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	95.5%
2	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	9.7%
3	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	3.1%
4	Niconico Tokyo, Japan A Japanese online video sharing service. Free790 JPY+/month	0.9%
5	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.5%
6	Brightcove Boston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions. $199+/month	0.3%
7	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.2%
8	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	0.1%
9	Bilibili Shanghai, China A Chinese video sharing platform that hosts user-generated content. Free$4.99/month	0.1%
10	JWP New York, United States A video streaming platform and video hosting service with monetization capabilities. $$$	0.06%
11	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.04%
12	Loom Sydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos. Free$15+/user/month	0.01%
13	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.01%
14	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that leverages Cloudflare's global CDN. $5+/month	0.01%
15	FC2 Video Las Vegas, Nevada, United States A free video sharing service from Japan. Free	0.009%
16	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.006%
17	IBM Video Armonk, New York, United States An end-to-end live and on-demand video solution that includes the encoder, multi-CDN delivery, video player and customizable video pages and portals. $145+/month	0.006%
18	Rutube Moscow, Russia A Russian video hosting platform positioned as a local alternative and functional clone of YouTube for publishing and watching user-generated video content. Free399 RUB/month	0.006%
19	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.006%
20	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.006%
21	Rumble Toronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture". Free$9.99/month	0.003%
22	Connatix New York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions. $$$	0.003%
23	KakaoTV Jeju-si, Jeju-do, Korea A South Korean online video streaming and sharing platform operated by Kakao Entertainment. Free	0.003%
24	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.003%
25	BitChute Sheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech. Free$9.99/month	0.003%

👉 See Also

🌎 Video Platforms in other countries
- China
- Korea
- Taiwan

Data is based on the analysis of 157,427 websites from Japan.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.