⚡ Video Platforms in Japan

Online video platforms allow users to watch, upload, and share videos over the internet, often providing additional features such as live streaming and monetization.

According to our research, video platforms are used on 18.5% of websites from Japan.

⭐ Most Popular in 2025

The following chart shows the top video platforms in Japan in 2025, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 95.5% share.
It is followed by TikTok with 7.3% and Vimeo with 3%.

YouTube 95.5%
TikTok 7.3%
Vimeo 3%
Niconico 1.1%
Dailymotion 0.8%
Brightcove 0.3%
Twitch 0.3%
Wistia 0.1%
Bilibili 0.1%
JWP 0.08%
Vidyard 0.03%
Loom 0.02%
Kaltura 0.02%
FC2 Video 0.02%
Odysee 0.009%

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

4. Niconico ^(-13)
5. Dailymotion ^(-3)
6. Brightcove ^(-1)
9. Bilibili ^(-3)
13. Kaltura ^(-1)
14. FC2 Video ^(-19)
15. Odysee ^(-1)
18. IBM Video ^(-13)
19. Kick ^(-7)

✨ Best Video Platforms

Below is a more detailed list of all video platforms used on sites from Japan, ranked by their market share.

Rank	Name	Market share
1	YouTubeMountain View, California, United States The world's largest online video platform, owned by Google.	95.5%
2	TikTokHaidian, Beijing, China A Chinese video-focused social media platform.	7.3%
3	VimeoNew York, United States A video hosting service and video content marketing platform for businesses and brands.	3%
4	NiconicoTokyo, Japan A Japanese online video sharing service.	1.1%
5	DailymotionParis, France A French online video sharing platform.	0.8%
6	BrightcoveBoston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions.	0.3%
7	TwitchSeattle, Washington, United States A video streaming service that focuses on video game live streaming, currently owned by Amazon.	0.3%
8	WistiaCambridge, Massachusetts, United States A video marketing platform built for businesses.	0.1%
9	BilibiliShanghai, China A Chinese video sharing platform that hosts user-generated content.	0.1%
10	JWPNew York, United States A video streaming platform and video hosting service with monetization capabilities.	0.08%
11	VidyardKitchener, Ontario, Canada A video hosting platform specifically tailored to marketing and sales use cases.	0.03%
12	LoomSydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos.	0.02%
13	KalturaNew York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations.	0.02%
14	FC2 VideoLas Vegas, Nevada, United States A free video sharing service from Japan.	0.02%
15	OdyseeLas Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform.	0.009%
16	RumbleToronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture".	0.009%
17	ConnatixNew York, United States A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions.	0.004%
18	IBM VideoArmonk, New York, United States An end-to-end live and on-demand video solution that includes the encoder, multi-CDN delivery, video player and customizable video pages and portals.	0.004%
19	KickMelbourne, Victoria, Australia A live streaming platform with a focus on gamers.	0.004%
20	BitChuteSheridan, Wyoming, United States An alt-tech video hosting service that describes itself as offering freedom of speech.	0.004%

Data updated September 14, 2025

👉 See Also

🔗 Links
- Online video platform
- ⚡Video Players

When interpreting and using the results, please read our methodology and disclaimer.