⚡ Video Platforms in Japan

Online video platforms allow users to watch, upload, and share videos over the internet, often providing additional features such as live streaming and monetization.

According to our research, video platforms are used on 20.9% of websites from Japan.

⭐ Most Popular in 2025

The following chart shows the top video platforms in Japan in 2025, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 95.7% share.
It is followed by TikTok with 8.5% and Vimeo with 3.1%.

🚀 Highlights

Here is a list of the top platforms that are more popular in Japan than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Video Platforms

Below is a more detailed list of all video platforms used on sites from Japan, ranked by their market share.

RankNameMarket share
1
YouTube
Mountain View, California, United States

The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels.

Free$7.99+/month
2
TikTok
Haidian, Beijing, China

A Chinese video-focused social media platform.

Free
3
Vimeo
New York, United States

A video hosting service and video content marketing platform for businesses and brands.

Free$20+/month
4
Niconico
Tokyo, Japan

A Japanese online video sharing service.

Free790 JPY+/month
5
Dailymotion
Paris, France

A French online video sharing platform.

Free$$$
6
Brightcove
Boston, Massachusetts, United States

A cloud-based online video platform focused on enterprise solutions.

$199+/month
7
Twitch
Seattle, Washington, United States

A video streaming service that focuses on video game live streaming, currently owned by Amazon.

Free$11.99/month
8
Bilibili
Shanghai, China

A Chinese video sharing platform that hosts user-generated content.

Free$4.99/month
9
Wistia
Cambridge, Massachusetts, United States

A video marketing platform built for businesses.

Free$24+/month
10
JWP
New York, United States

A video streaming platform and video hosting service with monetization capabilities.

$$$
11
Vidyard
Kitchener, Ontario, Canada

A video hosting platform specifically tailored to marketing and sales use cases.

Free$29+/month
12
Kaltura
New York, United States

A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations.

$19+/month
13
Loom
Sydney, Australia

A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos.

Free$15+/user/month
14
FC2 Video
Las Vegas, Nevada, United States

A free video sharing service from Japan.

Free
15
Kick
Melbourne, Victoria, Australia

A live streaming platform with a focus on gamers.

Free
16
IBM Video
Armonk, New York, United States

An end-to-end live and on-demand video solution that includes the encoder, multi-CDN delivery, video player and customizable video pages and portals.

$145+/month
17
Connatix
New York, United States

A full-stack video platform that helps publishers deliver and monetize video, while providing advertisers with premium video inventory and a collection of data intelligence solutions.

$$$
18
Odysee
Las Vegas, Nevada, United States

A decentralized, blockchain-based video hosting platform.

Free
19
KakaoTV
Jeju-si, Jeju-do, Korea

A Korean video sharing platform.

Free
20
Douyin
Haidian, Beijing, China

A short video platform, essentially the Chinese version of TikTok.

Free

👉 See Also

Data is based on the analysis of 132,084 websites from Japan.
Statistics were last calculated on .
For details, see our methodology and disclaimer.