⚡ Video Platforms in Sweden

Online video platforms allow users to watch, upload, and share video content over the Internet through web-based players and applications.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our research, video platforms are used on 21.4% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top video platforms in Sweden in 2026, based on market share.

The most popular is YouTube, which dominates the market with an overwhelming 88.4% share.
It is followed by Vimeo with 15.1% and TikTok with 12.9%.

YouTube 88.4%
Vimeo 15.1%
TikTok 12.9%
Wistia 1.1%
Twitch 0.8%
Kaltura 0.5%
Brightcove 0.4%
JWP 0.3%
Cloudflare Stream 0.2%
Vidyard 0.2%
Dailymotion 0.1%
Loom 0.06%
Dacast 0.05%
Bilibili 0.05%
SproutVideo 0.05%

🚀 Highlights

Here is a list of the top platforms that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Vimeo ^(-1)
6. Kaltura ^(-10)
9. Cloudflare Stream ^(-3)
12. Loom ^(-2)
13. Dacast ^(-14)
15. SproutVideo ^(-8)
17. Streamable ^(-5)
18. PeerTube ^(-12)
20. Douyin ^(-6)
21. Kick ^(-8)

✨ Best Video Platforms

Below is a more detailed list of 22 video platforms used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	YouTube Mountain View, California, United States The world's largest online video platform and social media service owned by Google that lets users watch, comment on, and upload videos, as well as subscribe to channels. Free$7.99+/month	88.4%
2	Vimeo New York, United States A video hosting and video marketing platform that enables creators, filmmakers, marketers, educators, and businesses to upload, manage, and distribute professional video content. Free$20+/month	15.1%
3	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	12.9%
4	Wistia Cambridge, Massachusetts, United States A video marketing platform for businesses that combines video hosting, creation, and analytics to support marketing and lead generation workflows. Free$99+/month	1.1%
5	Twitch Seattle, Washington, United States A live video streaming service owned by Amazon that focuses on video game broadcasting as well as interactive content such as esports, music, and creative streams. Free$11.99/month	0.8%
6	Kaltura New York, United States A video platform that offers a wide range of video products and services for businesses, educational institutions, and other organizations. $19+/month	0.5%
7	Brightcove Boston, Massachusetts, United States A cloud-based online video platform focused on enterprise solutions. $199+/month	0.4%
8	JWP New York, United States A video streaming platform and video hosting service with monetization capabilities. $$$	0.3%
9	Cloudflare Stream San Francisco, California, United States A video-on-demand and live streaming service that leverages Cloudflare's global CDN. $5+/month	0.2%
10	Vidyard Kitchener, Ontario, Canada An online video hosting and creation platform tailored to marketing and sales teams that enables businesses to upload, manage, share, and track video content across email, web, and CRM workflows. Free$59+/seat/month	0.2%
11	Dailymotion Paris, France A French online video platform owned by Canal+. Free$$$	0.1%
12	Loom Sydney, Australia A screen recorder and video messaging tool that helps you get your message across through instantly shareable videos. Free$15+/user/month	0.06%
13	Dacast San Francisco, California, United States A cloud-based live streaming platform offering simulcasting, video hosting, multi-CDN delivery, monetization tools, and advanced analytics. $39+/month	0.05%
14	Bilibili Shanghai, China A Chinese video sharing platform that hosts user-generated content. Free$4.99/month	0.05%
15	SproutVideo New York, United States A business-focused video hosting platform that offers VOD and live streaming, along with support for password protection, dynamic watermarks, in-player calls-to-action, and lead capture tools. $10+/month	0.05%
16	Rumble Toronto, Ontario, Canada A video platform that describes itself as "immune to cancel culture". Free$9.99/month	0.05%
17	Streamable Wilmington, Delaware, United States A video hosting and sharing platform that allows free uploading without an account and offers easy video editing tools and password-protected videos. Free$12.99+/month	0.03%
18	PeerTube Lyon, France A free, decentralized and federated video platform developed as an alternative to centralized platforms. FreeOpen source	0.02%
19	VK Video Moscow, Russia A video platform that is part of the ecosystem of the Russian social network VK. Free	0.02%
20	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.02%
21	Kick Melbourne, Victoria, Australia A live streaming platform with a focus on gamers. Free	0.02%
22	Odysee Las Vegas, Nevada, United States A decentralized, blockchain-based video hosting platform. Free	0.02%

👉 See Also

🌎 Video Platforms in other countries

Data is based on the analysis of 30,082 websites from Sweden.
Statistics were last calculated on March 26, 2026.
For details, see our methodology and disclaimer.