Tiktok Pixel
ByteDance, Haidian, Beijing, ChinaThe TikTok Pixel allows you to share website visitor events with TikTok via a browser.
According to our data, Tiktok Pixel is the 6th most popular ad tracking tool on the web.
It has 4.4% of the ad tracking market share and is present on 0.5% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia📊 Rankings and Market Share
- Ad Tracking
- Rank: 6
- Market share: 4.4%
🏆 Tiktok Pixel Awards
- 🥉 Third most popular in Romania in the Ad Tracking category.
- 🥉 Third most popular in Mexico in the Ad Tracking category.
- 🥉 Third most popular in Israel in the Ad Tracking category.
- 🥉 Third most popular in Colombia in the Ad Tracking category.
- 🥉 Third most popular in Malaysia in the Ad Tracking category.
- 🥉 Third most popular in Chile in the Ad Tracking category.
- 🥉 Third most popular in Peru in the Ad Tracking category.
- 🥉 Third most popular in Ecuador in the Ad Tracking category.
- 🥉 Third most popular in Kazakhstan in the Ad Tracking category.
- 🥉 Third most popular in Qatar in the Ad Tracking category.
⚡ Sites Using Tiktok Pixel
We have data on 17,970 websites that use the Tiktok Pixel ad tracking tool. Here is a list of some of the top ranked ones.
The highest rated site using Tiktok Pixel is tiktok.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | tiktok.com |
#18 | Cayman Islands | English |
| 2 |  spotify.com |
#22 | Sweden | English |
| 3 |  vk.com |
#39 | Russia | English |
| 4 |  uber.com |
#117 | United States | English |
| 5 | #186 | United States | American English | |
| 6 | #224 | United States | English | |
| 7 |  hubspot.com |
#289 | United States | English |
| 8 | #301 | United States | Turkish | |
| 9 | #319 | United States | English | |
| 10 | semrush.com | #378 | United States | English |
| 11 | open.spotify.com |
Sweden | English | |
| 12 | #435 | English | ||
| 13 | #484 | American English | ||
| 14 | #590 | Switzerland | British English | |
| 15 | #1,053 | United Kingdom | British English | |
| 16 | #1,083 | Singapore | American English | |
| 17 | #1,305 | United States | American English | |
| 18 | #1,333 | United States | American English | |
| 19 | #1,334 | American English | ||
| 20 | #1,544 | United States | English |
📈 Usage Statistics
Most of the sites that use Tiktok Pixel:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Tiktok Pixel are from the United States, the United Kingdom, and Brazil.
- United States 14.3%
- United Kingdom 6.5%
- Brazil 5.9%
- Germany 4.1%
- Korea 3.6%
- Romania 3.4%
- Spain 3.3%
- Australia 3%
- France 2.9%
- Other 53%
Most Tiktok Pixel users speak English, Spanish, or Portuguese.
- English 46.3%
- Spanish 8.8%
- Portuguese 5.5%
- German 3.5%
- Korean 3.1%
- French 2.9%
- Romanian 2.8%
- Vietnamese 2.4%
- Polish 2.1%
- Other 22.6%
The Tiktok Pixel ad tracking tool is especially popular on .com top-level domains.
- .com 41.4%
- .com.br 4.2%
- .co.uk 2.8%
- .de 2.3%
- .org 2%
- .com.au 1.8%
- .pl 1.7%
- .it 1.6%
- .nl 1.3%
- Other 40.9%
The primary market segments for websites utilizing Tiktok Pixel include online shopping, marketing and merchandising, and business.
- Online Shopping 25.9%
- Marketing/Merchandising 12.3%
- Business 10.1%
- Fashion/Beauty 8.7%
- Education/Reference 5.6%
- Travel 4.2%
- Entertainment 3.8%
- Finance/Banking 3.3%
- Internet Services 3.3%
- Other 22.8%
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💬 Frequently Asked Questions
What is the company behind Tiktok Pixel?
Tiktok Pixel is owned by ByteDance, headquartered in Haidian, Beijing, China.
Which country uses Tiktok Pixel the most?
The majority of Tiktok Pixel users are from the United States.
Who uses Tiktok Pixel?
According to our data, Tiktok Pixel is used on thousands of sites, including such established ones as tiktok.com, spotify.com, and vk.com.
Is Tiktok Pixel used on government websites?
In total, we found Tiktok Pixel on 3 government sites in the United States.
Do academic institutions use Tiktok Pixel?
Yes, quite a few! Overall, we know of 105 academic websites in the United States that use Tiktok Pixel.
How does Tiktok Pixel stack up against the competition?
Tiktok Pixel is a moderately popular ad tracking tool, ranking ahead of 9 other ad tracking tools we track.
What are the alternatives to Tiktok Pixel?
Alternatives and possible competitors to Tiktok Pixel may include Kwai Pixel,
Meta Pixel, and 
Pinterest Analytics.