Tiktok Pixel

ByteDance, Haidian, Beijing, China

The TikTok Pixel allows you to share website visitor events with TikTok via a browser.

According to our data, Tiktok Pixel is the 6th most popular ad tracking tool on the web.
It has 4.4% of the ad tracking market share and is present on 0.5% of all websites.

πŸ“Š Rankings and Market Share

πŸ† Tiktok Pixel Awards

⚑ Sites Using Tiktok Pixel

We have data on 17,970 websites that use the Tiktok Pixel ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Tiktok Pixel is tiktok.com.

#WebsiteRankCountryLanguage
1 tiktok.com #18 Cayman Islands English
2 spotify.com #22 Sweden English
3 vk.com #39 Russia English
4 uber.com #117 United States English
5 notion.com #186 United States American English
6 roblox.com #224 United States English
7 hubspot.com #289 United States English
8 trendyol.com #301 United States Turkish
9 swagbucks.com #319 United States English
10 semrush.com #378 United States English
11 open.spotify.com Sweden English
12 pbs.org #435 English
13 ixl.com #484 American English
14 sportradar.com #590 Switzerland British English
15 sky.com #1,053 United Kingdom British English
16 trip.com #1,083 Singapore American English
17 ubereats.com #1,305 United States American English
18 eset.com #1,333 United States American English
19 pearson.com #1,334 American English
20 dominos.com #1,544 United States English

πŸ“ˆ Usage Statistics

Most of the sites that use Tiktok Pixel:

Most of the sites using Tiktok Pixel are from the United States, the United Kingdom, and Brazil.

  • United States 14.3%
  • United Kingdom 6.5%
  • Brazil 5.9%
  • Germany 4.1%
  • Korea 3.6%
  • Romania 3.4%
  • Spain 3.3%
  • Australia 3%
  • France 2.9%
  • Other 53%

Most Tiktok Pixel users speak English, Spanish, or Portuguese.

  • English 46.3%
  • Spanish 8.8%
  • Portuguese 5.5%
  • German 3.5%
  • Korean 3.1%
  • French 2.9%
  • Romanian 2.8%
  • Vietnamese 2.4%
  • Polish 2.1%
  • Other 22.6%

The Tiktok Pixel ad tracking tool is especially popular on .com top-level domains.

  • .com 41.4%
  • .com.br 4.2%
  • .co.uk 2.8%
  • .de 2.3%
  • .org 2%
  • .com.au 1.8%
  • .pl 1.7%
  • .it 1.6%
  • .nl 1.3%
  • Other 40.9%

The primary market segments for websites utilizing Tiktok Pixel include online shopping, marketing and merchandising, and business.

  • Online Shopping 25.9%
  • Marketing/Merchandising 12.3%
  • Business 10.1%
  • Fashion/Beauty 8.7%
  • Education/Reference 5.6%
  • Travel 4.2%
  • Entertainment 3.8%
  • Finance/Banking 3.3%
  • Internet Services 3.3%
  • Other 22.8%

πŸ•΅οΈ Similar Technologies

These are some of the best Tiktok Pixel alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.

3
Pinterest Analytics
San Francisco, California, United States

Shows you what paid and organic published content resonates most on Pinterest.

4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.

5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.

15
Kwai Pixel
Singapore

A tool that allows you to track the results of paid traffic campaigns on the Kwai social network.

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

What is the company behind Tiktok Pixel?

Tiktok Pixel is owned by ByteDance, headquartered in Haidian, Beijing, China.

Which country uses Tiktok Pixel the most?

The majority of Tiktok Pixel users are from the United States.

Who uses Tiktok Pixel?

According to our data, Tiktok Pixel is used on thousands of sites, including such established ones as tiktok.com, spotify.com, and vk.com.

Is Tiktok Pixel used on government websites?

In total, we found Tiktok Pixel on 3 government sites in the United States.

Do academic institutions use Tiktok Pixel?

Yes, quite a few! Overall, we know of 105 academic websites in the United States that use Tiktok Pixel.

How does Tiktok Pixel stack up against the competition?

Tiktok Pixel is a moderately popular ad tracking tool, ranking ahead of 9 other ad tracking tools we track.

What are the alternatives to Tiktok Pixel?

Alternatives and possible competitors to Tiktok Pixel may include Kwai Pixel, Meta Pixel, and Pinterest Analytics.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.