Segmento
Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.
It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.
According to our data, Segmento ranks 163th among the online advertising platforms we track.
It has 0.02% of the advertising market share and is detected on 0.003% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia (in Russian)
📊 Rankings and Market Share
- Advertising
- Rank: 163
- Market share: 0.02%
🏆 Segmento Awards
- ⬆️ 31st most popular in Russia in the Advertising category.
- ⬆️ 48th most popular in Brazil in the Advertising category.
⚡ Sites Using Segmento
We have data on 105 websites that use Segmento advertising technology. Here is a list of some of the top ranked ones.
The highest rated site using Segmento is ixbt.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #626 | Russia | Russian | |
| 2 | #4,151 | Russia | Russian | |
| 3 | #4,672 | Netherlands | Russian | |
| 4 | liveinternet.ru | #5,958 | Russia | Russian |
| 5 | #7,106 | Spain | Spanish | |
| 6 | #7,819 | Russia | Russian | |
| 7 | #10,002 | Chile | Spanish | |
| 8 | #10,505 | Russia | Russian | |
| 9 | #10,702 | Peru | Spanish | |
| 10 | #19,636 | Russia | Russian | |
| 11 | #21,019 | Argentina | Spanish | |
| 12 | #26,825 | Russia | Russian | |
| 13 | #36,519 | Russia | Russian | |
| 14 | #46,693 | Russia | Russian | |
| 15 | #57,377 | Russia | Russian | |
| 16 | #59,534 | Italy | English | |
| 17 | #65,020 | Italy | Italian | |
| 18 | #65,174 | Russia | Russian | |
| 19 | #80,506 | Peru | Spanish | |
| 20 | #91,997 | Spain | Italian |
📈 Usage Statistics
Most of the sites that use Segmento:
- are located in Russia
- have content in Russian
- use the .ru domain extension
- fall into the Business category.
Most of the sites using Segmento are from Russia, Brazil, and Italy.
- Russia 36%
- Brazil 24%
- Italy 14%
- Spain 6%
- Argentina 5%
- Australia 3%
- India 3%
- Chile 2%
- Netherlands 2%
- Other 5%
Most Segmento users speak Russian, Portuguese, or Spanish.
- Russian 36.5%
- Portuguese 25%
- Spanish 16.3%
- Italian 12.5%
- English 9.6%
- Other 0.1%
Segmento advertising technology is especially popular on .ru, .com, and .com.br top-level domains.
- .ru 27.6%
- .com 20%
- .com.br 12.4%
- .it 11.4%
- .org.br 3.8%
- .com.au 2.9%
- .com.ar 2.9%
- .cl 1.9%
- .co 1%
- Other 16.1%
The primary market segments for websites utilizing Segmento include business, blogs and wiki, and marketing and merchandising.
- Business 21%
- Blogs/Wiki 17.7%
- Marketing/Merchandising 9.7%
- Education/Reference 8.1%
- Online Shopping 4.8%
- Entertainment 4.8%
- Internet Services 3.2%
- Forum/Bulletin Boards 3.2%
- Real Estate 3.2%
- Other 24.3%
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Criteo💬 Frequently Asked Questions
Where is Segmento's headquarters?
Segmento is located in Moscow, Russia.
Which country uses Segmento the most?
The majority of Segmento users are from Russia.
Who uses Segmento?
According to our data, Segmento is used on over a hundred sites, including such established ones as ixbt.com,
eadaily.com, and
adme.media.
Do academic institutions use Segmento?
Yes. The most notable of these is icpna.edu.pe.