Lytics

Lytics, Inc. , Portland, Oregon, United States

Lytics is a customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance.

It centralizes and aggregates event and profile data into unified customer records with identity resolution, supports real-time and batch processing via BigQuery integration, and offers reverse ETL and segmentation with Lytics Cloud Connect for activation across analytics and marketing tools.

According to our data, Lytics ranks 28th among the customer data platforms we track.
It has 0.3% of the CDP market share and is detected on 0.008% of all websites.

💸 Pricing

Lytics is available in both free and paid versions.

Free version ✔️Developer plan
Growth$500+/month
EnterpriseCustom

📊 Rankings and Market Share

🏆 Lytics Awards

⚡ Sites Using Lytics

We have data on 272 websites that use the Lytics CDP. Here is a list of some of the top ranked ones.

The highest rated site using Lytics is hsbc.co.uk.

#WebsiteRankCountryLanguage
1 hsbc.co.uk #3,236 United Kingdom British English
2 wptv.com #7,252 United States English
3 fox13now.com #10,213 United States English
4 oralb.com #13,306 United States English
5 worldline.com #14,606 English
6 wcpo.com #15,169 United States English
7 penguinrandomhouse.com #16,061 American English
8 kshb.com #16,243 United States English
9 officedepot.com.mx #16,526 Mexico Spanish
10 pg.com #16,532 American English
11 businessday.ng #17,486 Nigeria American English
12 newschannel5.com #18,520 United States English
13 tmj4.com #18,974 United States English
14 braun.com #19,100 United States American English
15 wxyz.com #19,111 United States English
16 10news.com #20,734 United States English
17 news5cleveland.com #20,909 United States English
18 publicstorage.com #25,407 United States English
19 heinz.com #26,180 United States American English
20 wtvr.com #26,316 United States English

📈 Usage Statistics

Most of the sites that use Lytics:

Most of the sites using Lytics are from the United States and the United Kingdom.

  • United States 53.6%
  • United Kingdom 5.5%
  • Mexico 4.5%
  • Belgium 2.7%
  • Canada 2.7%
  • Brazil 2.3%
  • Germany 2.3%
  • Japan 1.8%
  • Switzerland 1.8%
  • Other 22.8%

Most Lytics users speak English or Spanish.

  • English 76.8%
  • Spanish 7.4%
  • Portuguese 2.2%
  • Chinese 2.2%
  • Japanese 1.5%
  • French 1.1%
  • Dutch 1.1%
  • Polish 1.1%
  • Italian 0.7%
  • Other 5.9%

The Lytics CDP is especially popular on .com top-level domains.

  • .com 60.3%
  • .com.mx 4%
  • .org 3.3%
  • .ca 2.6%
  • .co.uk 2.2%
  • .be 1.8%
  • .com.br 1.8%
  • .net 1.1%
  • .edu 0.7%
  • Other 22.2%

The primary market segments for websites utilizing Lytics include general news, business, and entertainment.

  • General News 22.2%
  • Business 13.8%
  • Entertainment 12%
  • Marketing/Merchandising 9.6%
  • Online Shopping 7.8%
  • Finance/Banking 7.8%
  • Health 6.6%
  • Fashion/Beauty 5.4%
  • Education/Reference 3%
  • Other 11.8%

🕵️ Similar Technologies

These are some of the best Lytics alternatives.

RankName
3
Snowplow
London, United Kingdom

A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases.

FreeOpen source$$$
6
Segment
San Francisco, California, United States

A customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.

Free$120+/month
9
Rudderstack
San Francisco, California, United States

A warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

FreeOpen source$550+/month
27
CustomerLabs
Chennai, Tamil Nadu, India

A first-party data platform that provides data collection, management, and activation across platforms.

$99+/month
29
Zeotap
Berlin, Germany

An customer data platform that empowers brands to integrate, unify, segment and orchestrate customer data, featuring drag-and-drop interface for data management, out-of-the-box machine learning models, and cookieless ID support.

$$$

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💬 Frequently Asked Questions

What is the company behind Lytics?

Lytics is owned by Lytics, Inc. , headquartered in Portland, Oregon, United States.

Does Lytics offer a free plan?

Yes, there is a free version with limited functionality.

What is the price of Lytics?

Lytics is priced from $500 per month for the Growth plan.

Which country uses Lytics the most?

The majority of Lytics users are from the United States.

Who uses Lytics?

According to our data, Lytics is used on hundreds of sites, including such established ones as hsbc.co.uk, wptv.com, and fox13now.com.

Do academic institutions use Lytics?

Yes. Overall, we know of 2 academic websites in the United States that use Lytics.

How does Lytics stack up against the competition?

Lytics is a moderately popular customer data platform, ranking ahead of 43 other customer data platforms we track.

What are the alternatives to Lytics?

Alternatives and possible competitors to Lytics may include Snowplow, Segment, and Rudderstack.

👉 See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.