🆚 Acceptable Ads vs. SearchAction

Compare technologies based on real-world usage data *

📈 SearchAction is much more popular than Acceptable Ads.
🌎 SearchAction is more popular in the United States, Germany, and the United Kingdom.
🌍 Acceptable Ads is more popular in the British Virgin Islands, Cyprus, and Seychelles.

Acceptable Ads

SearchAction

Type

Standard

Semantic markup technology

About

Acceptable Ads is a set of criteria defined by the independent Acceptable Ads Committee that allows publishers to reach ad-blocking users with respectful, non-intrusive and relevant ads.

SearchAction is a structured data type from Schema.org that describes a website's search capability.

Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.

Headquarters

Berlin, Germany

Cambridge, Massachusetts, United States

Website

acceptableads.com #889,799

schema.org/SearchAction #99,288

Popularity

Determined by the number of sites using each technology.

SearchAction semantic markup technology is 12 times more popular than Acceptable Ads.

Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

SearchAction is more popular in the United States, Germany, and the United Kingdom, while Acceptable Ads is more popular in the British Virgin Islands, Cyprus, and Seychelles.

United States

Germany

United Kingdom

France

Spain

Italy

Australia

Netherlands

Japan

Canada