🆚 AdaptMX vs. Prebid.js

Type

Advertising technology
JavaScript library

About

AdaptMX is a digital advertising platform that provides ad targeting and optimization software for brands, agencies, DSPs, SSPs, and publishers.

It provides adaptive creative templates for display, video, and native advertising, an intelligence engine that processes contextual and identity signals, privacy-first targeting for cookieless environments, and a Prebid.js adapter for web supply partners.

Prebid.js is an open-source library for publishers to quickly implement header bidding advertising.

Headquarters

Boston, Massachusetts, United States
New York, United States

Website

Pricing

Free ✔️ Open source

Categories

Advertising › Rank #162
Advertising › Rank #66
JavaScript Libraries › Rank #210

Popularity

Determined by the number of sites using each technology.

The Prebid.js JavaScript library is 10 times more popular than AdaptMX.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Prebid.js is more popular in the United States, Italy, and Spain, while AdaptMX is more popular in Canada.
United States
Italy
Spain
France
United Kingdom
Brazil
Poland
Canada
Netherlands
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

Prebid.js is more popular among sites focused on general news, blogs and wiki, and entertainment, while AdaptMX is more commonly used on travel sites.
General News
Blogs/Wiki
Entertainment
Sports
Forum/Bulletin Boards
Games
Marketing/Merchandising
Public Information
Portal Sites
Business

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,980
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Name
Rank
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See also

🗃️ About This Data