🆚 Prebid.js vs. PubMatic
- 📈 PubMatic is three times more popular than Prebid.js.
- 🌎 PubMatic is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Prebid.js is more popular in Italy, Romania, and Russia.
Statistics based on 3.8M+ analyzed websites. About this data
PubMaticType
JavaScript library
Advertising technology
About
Prebid.js is an open-source library for publishers to quickly implement header bidding advertising.
PubMatic is a supply-side programmatic advertising platform that enables digital publishers to sell advertising inventory through automated auctions and direct deals.
It provides header bidding, private marketplaces, guaranteed deals, supply path optimization, curated inventory packages, identity solutions, and infrastructure operated on its own global cloud platform.
Headquarters
New York, United States
Redwood City, California, United States
Pricing
Free ✔️ Open source
Categories
Popularity
Determined by the number of sites using each technology.
PubMatic advertising technology is 3 times more popular than Prebid.js.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
PubMatic is more popular in the United States, Turkey, and the United Kingdom, while Prebid.js is more popular in Italy, Romania, and Russia.
United States
Turkey
United Kingdom
Italy
Germany
Spain
France
India
Poland
Brazil
Awards
- ⬆️ 25th most popular in Italy in the Advertising category.
- ⬆️ 27th most popular in Spain in the Advertising category.
- ⬆️ 28th most popular in Brazil in the Advertising category.
- ⬆️ 30th most popular in France in the Advertising category.
- ⬆️ 55th most popular in the United Kingdom in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in India in the Advertising category.
- ⬆️ 22nd most popular in the United States in the Advertising category.
- ⬆️ 23rd most popular in Brazil in the Advertising category.
- ⬆️ 24th most popular in the Netherlands in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
PubMatic is more popular among sites focused on general news, blogs and wiki, and online shopping, while Prebid.js is more commonly used on forum, bulletin boards, games, and public information sites.
General News
Blogs/Wiki
Online Shopping
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Sports
Forum/Bulletin Boards
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.