🆚 Google AdSense vs. ID5
- 📈 Google AdSense is much more popular than ID5.
- 🌍 Google AdSense is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
Type
Advertising technology
Identity resolution software
About
Google AdSense is an advertising network that lets publishers earn revenue by displaying targeted ads on their websites.
It supports contextual and audience-based ad selection, offers automatically placed ads, provides multiple formats such as display, in-article, in-feed, and multiplex, and overlay formats such as anchor, side rail, and vignette ads.
ID5 is an omnichannel identity platform powering addressable advertising for brands and publishers.
Headquarters
Mountain View, California, United States
London, United Kingdom
Pricing
Revenue share80%
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
Google AdSense advertising technology is 90 times more popular than ID5.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Google AdSense is more popular than ID5 in all countries.
United States
Japan
Germany
United Kingdom
France
India
Brazil
Spain
Italy
Russia
Awards
- 🥇 Most popular in Japan in the Advertising category.
- 🥇 Most popular in India in the Advertising category.
- 🥇 Most popular in France in the Advertising category.
- 🥇 Most popular in Brazil in the Advertising category.
- 🥇 Most popular in Spain in the Advertising category.
- 🥇 Most popular in Turkey in the Identity Resolution category.
- 🥈 Second most popular in Spain in the Identity Resolution category.
- 🥈 Second most popular in the Czech Republic in the Identity Resolution category.
- 🥉 Third most popular in France in the Identity Resolution category.
- 🥉 Third most popular in Italy in the Identity Resolution category.
Popularity by domain category
Determined by the number of sites in each category.
Google AdSense is more popular than ID5 in all market segments.
Blogs/Wiki
General News
Business
Entertainment
Marketing/Merchandising
Education/Reference
Online Shopping
Internet Services
Sports
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
See also
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.
ID5

Demandbase
Wunderkind