🆚 Alexa vs. Audience Studio

Compare technologies based on real-world usage data *
Alexa
Audience Studio

Type

Legacy technology
Legacy technology

About

Alexa was a web traffic analysis service from Amazon that was discontinued in 2022.

Salesforce Audience Studio is a data management platform that was retired in February 2024.

Headquarters

Seattle, Washington, United States
San Francisco, California, United States

Website

salesforce.com #151

Categories

Legacy › Rank #23
Legacy › Rank #40

Popularity

Determined by the number of sites using each technology.

Alexa legacy technology is 2.9 times more popular than Audience Studio.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Alexa is more popular in the United States, Turkey, and the United Kingdom, while Audience Studio is more popular in Finland, Sweden, and Belgium.
United States
Turkey
United Kingdom
India
Italy
Germany
Spain
Indonesia
Canada
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Alexa is more popular among sites focused on general news, business, and online shopping, while Audience Studio is more commonly used on sports, fashion and beauty, and health sites.
Sports
General News
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#419
#480
#940
#1,013
#1,383
View more ➝
Name
Rank
#104
#151
#551
nesine.com
#662
#1,305
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.