🆚 Alexa vs. Audience Studio
- 📈 Alexa is three times more popular than Audience Studio.
- 🌎 Alexa is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Audience Studio is more popular in Finland, Belgium, and Estonia.
Statistics based on 3.3M+ analyzed websites. About this data
Alexa
Audience StudioType
Legacy technology
Legacy technology
About
Alexa was a web traffic analysis service from Amazon that was discontinued in 2022.
Salesforce Audience Studio is a data management platform that was retired in February 2024.
Headquarters
Seattle, Washington, United States
San Francisco, California, United States
Website
Popularity
Determined by the number of sites using each technology.
Alexa legacy technology is 2.8 times more popular than Audience Studio.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Alexa is more popular in the United States, Turkey, and the United Kingdom, while Audience Studio is more popular in Finland, Belgium, and Estonia.
United States
Turkey
United Kingdom
India
Italy
Spain
Germany
Indonesia
Canada
France
Awards
- ⭐ 7th most popular in Turkey in the Legacy category.
- ⭐ 8th most popular in Morocco in the Legacy category.
- ⭐ 9th most popular in Indonesia in the Legacy category.
- ⭐ 10th most popular in Iran in the Legacy category.
- 🔥 11st most popular in Bangladesh in the Legacy category.
- ⬆️ 27th most popular in the United States in the Legacy category.
- ⬆️ 36th most popular in Canada in the Legacy category.
- ⬆️ 39th most popular in Italy in the Legacy category.
- ⬆️ 39th most popular in Spain in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Alexa is more popular among sites focused on general news, business, and online shopping, while Audience Studio is more commonly used on sports, fashion and beauty, and health sites.
Sports
General News
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Internet Services
Entertainment
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google URL Shortener
AddThis
Messenger Customer Chat
Skype
Google Funding Choices
Amazon company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.