🆚 Amazon Associates vs. Awin

Compare technologies based on real-world usage data *

📈 Amazon Associates is twice as popular as Awin.
🌎 Amazon Associates is more popular in the United States, Japan, and Italy.
🌍 Awin is more popular in Germany, the United Kingdom, and France.

Amazon Associates

Awin

Type

Affiliate marketing platform

About

Amazon Associates is an affiliate marketing program that allows partners to earn referral fees from qualifying purchases through traffic they send to Amazon.com and regional Amazon marketplaces.

It offers affiliate links and banners that track clicks and sales, tiered commission rates across product categories, category-based commission rates, native shopping ads and product widgets, and APIs for programmatic link generation.

Awin is a global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs.

It supports access to a network of over 1 million partners across retail, travel, finance and other sectors, offers tools for partner discovery, real-time tracking and reporting, and flexible commission models and payment options.

Headquarters

Seattle, Washington, United States

Berlin, Germany

Website

affiliate-program.amazon.com

awin.com #11,720

Pricing

Commission Income RatesMusic, Handmade, Digital Videos5%
Physical Books, Kitchen, Automotive4.5%
Toys, Furniture, Home, Headphones, Beauty, Musical Instruments, Outdoors, Tools, Sports, Baby Products3%
PC, PC Components, DVD & Blu-Ray2.5%
Televisions, Digital Video Games2%
Physical Video Games, Video Game Consoles, Grocery, Health & Personal Care1%
Other4%

Free version ✔️For publishers

For advertisersAwin Access$59/month
Tracking fee3.5%

Popularity

Determined by the number of sites using each technology.

The Amazon Associates affiliate marketing platform is 2.1 times more popular than Awin.

Total websites

Market share

Affiliate Marketing

Popularity by country

Determined by the number of sites detected from each country.

Amazon Associates is more popular in the United States, Japan, and Italy, while Awin is more popular in Germany, the United Kingdom, and France.

United States

Germany

United Kingdom

Japan

France

Italy

Spain

Netherlands

Brazil

Canada

Awards

🥇 Most popular in the United States in the Affiliate Marketing category.
🥇 Most popular in Italy in the Affiliate Marketing category.
🥇 Most popular in Spain in the Affiliate Marketing category.
🥇 Most popular in Brazil in the Affiliate Marketing category.
🥇 Most popular in Canada in the Affiliate Marketing category.

🥇 Most popular in the United Kingdom in the Affiliate Marketing category.
🥇 Most popular in Germany in the Affiliate Marketing category.
🥇 Most popular in France in the Affiliate Marketing category.
🥇 Most popular in the Netherlands in the Affiliate Marketing category.
🥇 Most popular in Austria in the Affiliate Marketing category.

Popularity by domain category

Determined by the number of sites in each category.

Amazon Associates is more popular among sites focused on blogs and wiki, marketing and merchandising, and entertainment, while Awin is more commonly used on online shopping, business, and fashion and beauty sites.

Blogs/Wiki

Online Shopping

Marketing/Merchandising

Entertainment

Business

Fashion/Beauty

Education/Reference

Recreation/Hobbies

Travel

Internet Services