🆚 Amazon Cognito vs. Auth0

Compare technologies based on real-world usage data *

📈 Auth0 is twice as popular as Amazon Cognito.
🌎 Auth0 is more popular in the United States, Australia, and Canada.
🌍 Amazon Cognito is more popular in the United Kingdom, Germany, and the Netherlands.

Amazon Cognito

Auth0

Type

Authentication service

About

Amazon Cognito is a user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.

Auth0 is a cloud-based identity and authentication management platform that allows developers to add authentication to their applications.

Headquarters

Seattle, Washington, United States

San Francisco, California, United States

Website

aws.amazon.com/cognito/

auth0.com #5,736

Pricing

Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month

Greater than 10,000 MAUs$0.015/MAU

B2C
(username/password + social connections)Free version ✔️Up to 25,000 monthly active users
Essentials$35+/month
Professional$240+/month
EnterpriseCustom

B2B
(SAML, LDAP, AD)Free version ✔️Up to 25,000 monthly active users
Essentials$150+/month
Professional$800+/month
EnterpriseCustom

Popularity

Determined by the number of sites using each technology.

The Auth0 authentication service is 1.7 times more popular than Amazon Cognito.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Auth0 is more popular in the United States, Australia, and Canada, while Amazon Cognito is more popular in the United Kingdom, Germany, and the Netherlands.

United States

United Kingdom

Germany

Australia

Netherlands

Canada

France

Spain

Japan

Switzerland

Awards

🥈 Second most popular in the United Kingdom in the Authentication category.
⭐ 4th most popular in the Netherlands in the Authentication category.
⭐ 5th most popular in Spain in the Authentication category.
⭐ 5th most popular in Italy in the Authentication category.
⭐ 5th most popular in Brazil in the Authentication category.

🥈 Second most popular in Australia in the Authentication category.
🥈 Second most popular in Canada in the Authentication category.
🥉 Third most popular in the United States in the Authentication category.
🥉 Third most popular in Switzerland in the Authentication category.
🥉 Third most popular in Denmark in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Auth0 is more popular among sites focused on sports, general news, and business, while Amazon Cognito is more commonly used on online shopping, fashion and beauty, and health sites.

Sports

General News

Online Shopping

Business

Marketing/Merchandising

Blogs/Wiki

Fashion/Beauty

Travel

Health

Entertainment