🆚 Auth0 vs. Google Identity

📈 Google Identity is much more popular than Auth0.
🌍 Google Identity is more popular in all countries.

Statistics based on 3.8M+ analyzed websites. About this data

Auth0

Google Identity

Type

Authentication service

About

Auth0 is a cloud-based identity and authentication management platform that allows developers to add authentication to their applications.

Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.

It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.

Headquarters

San Francisco, California, United States

Mountain View, California, United States

Website

auth0.com #5,736

developers.google.com/identity

Pricing

B2C
(username/password + social connections) Free version ✔️ Up to 25,000 monthly active users
Essentials $35+/month
Professional $240+/month
Enterprise Custom

B2B
(SAML, LDAP, AD) Free version ✔️ Up to 25,000 monthly active users
Essentials $150+/month
Professional $800+/month
Enterprise Custom

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Google Identity authentication service is 8 times more popular than Auth0.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Identity is more popular than Auth0 in all countries.

United States

India

United Kingdom

Brazil

France

Indonesia

Spain

Germany

Canada

Italy

Awards

🥈 Second most popular in Australia in the Authentication category.
⭐ 4th most popular in the United States in the Authentication category.
⭐ 5th most popular in the United Kingdom in the Authentication category.

🥇 Most popular in the United States in the Authentication category.
🥇 Most popular in India in the Authentication category.
🥇 Most popular in the United Kingdom in the Authentication category.
🥇 Most popular in Brazil in the Authentication category.
🥇 Most popular in France in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Google Identity is more popular than Auth0 in all market segments.

General News

Online Shopping

Business

Marketing/Merchandising

Blogs/Wiki

Internet Services

Sports

Entertainment

Travel

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#365

#406

#468

#477

#482

Name

Rank

#12

#15

#35

#67

#83