🆚 Facebook Login vs. Google Identity
- 📈 Google Identity is three times more popular than Facebook Login.
- 🌎 Google Identity is more popular in the United States, India, and the United Kingdom.
- 🌍 Facebook Login is more popular in Israel, Hungary, and Greece.
Statistics based on 3.5M+ analyzed websites. About this data
Google IdentityType
Authentication service
Authentication service
About
A convenient way for 
Facebook's billions of global users to log into your app or website.
Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.
It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.
Headquarters
Menlo Park, California, United States
Mountain View, California, United States
Pricing
Free ✔️
Free ✔️
Categories
Authentication › Rank #2
Authentication › Rank #1
Popularity
Determined by the number of sites using each technology.
The Google Identity authentication service is 3 times more popular than Facebook Login.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Google Identity is more popular in the United States, India, and the United Kingdom, while Facebook Login is more popular in Israel, Hungary, and Greece.
United States
India
United Kingdom
Brazil
France
Germany
Spain
Italy
Ukraine
Poland
Awards
- 🥇 Most popular in Israel in the Authentication category.
- 🥇 Most popular in the Czech Republic in the Authentication category.
- 🥇 Most popular in Greece in the Authentication category.
- 🥇 Most popular in Hungary in the Authentication category.
- 🥇 Most popular in Uruguay in the Authentication category.
- 🥇 Most popular in the United States in the Authentication category.
- 🥇 Most popular in India in the Authentication category.
- 🥇 Most popular in the United Kingdom in the Authentication category.
- 🥇 Most popular in Brazil in the Authentication category.
- 🥇 Most popular in France in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Google Identity is more popular among sites focused on online shopping, general news, and business, while Facebook Login is more commonly used on games sites.
Online Shopping
General News
Business
Marketing/Merchandising
Blogs/Wiki
Internet Services
Entertainment
Real Estate
Education/Reference
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Identity Platform
Sign In with LinkedIn
Login with Discord
Telegram Login
Firebase Authentication
Auth.js
Meta company profile
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,531,795 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.