🆚 Google Identity vs. Microsoft Identity Platform
- 📈 Google Identity is much more popular than Microsoft Identity Platform.
- 🌎 Google Identity is more popular in the United States, the United Kingdom, and India.
- 🌍 Microsoft Identity Platform is more popular in Norway and Bahrain.
Statistics based on 3.4M+ analyzed websites. About this data
Google Identity
Microsoft Identity PlatformType
Authentication service
Authentication service
About
Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.
It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.
The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Pricing
Free ✔️
Microsoft Entra ID
Free version ✔️
$6+/user/month
Categories
Authentication › Rank #1
Authentication › Rank #7
Popularity
Determined by the number of sites using each technology.
The Google Identity authentication service is 10 times more popular than Microsoft Identity Platform.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Google Identity is more popular in the United States, the United Kingdom, and India, while Microsoft Identity Platform is more popular in Norway and Bahrain.
United States
United Kingdom
India
Germany
France
Brazil
Spain
Netherlands
Canada
Australia
Awards
- 🥇 Most popular in the United States in the Authentication category.
- 🥇 Most popular in India in the Authentication category.
- 🥇 Most popular in the United Kingdom in the Authentication category.
- 🥇 Most popular in Brazil in the Authentication category.
- 🥇 Most popular in France in the Authentication category.
- 🥇 Most popular in Norway in the Authentication category.
- 🥈 Second most popular in Germany in the Authentication category.
- 🥈 Second most popular in the Netherlands in the Authentication category.
- 🥈 Second most popular in the United Arab Emirates in the Authentication category.
- ⭐ 4th most popular in France in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Google Identity is more popular than Microsoft Identity Platform in all market segments.
Business
General News
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Internet Services
Education/Reference
Real Estate
Entertainment
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Facebook Login
Firebase Authentication
Auth.js
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,406,701 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.