🆚 Google Sign-In vs. Microsoft Identity Platform
- 📈 Google Sign-In is three times more popular than Microsoft Identity Platform.
- 🌎 Google Sign-In is more popular in the United States, India, and France.
- 🌍 Microsoft Identity Platform is more popular in Germany, the Netherlands, and Norway.
Statistics based on 3.3M+ analyzed websites. About this data
Microsoft Identity PlatformType
Authentication service
Authentication service
About
Google Sign-In is a deprecated 
JavaScript library that has been superseded by 
Google Identity services for Web.
The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Pricing
Free ✔️
Microsoft Entra ID
Free version ✔️
$6+/user/month
Categories
Popularity
Determined by the number of sites using each technology.
The Google Sign-In authentication service is 2.6 times more popular than Microsoft Identity Platform.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Google Sign-In is more popular in the United States, India, and France, while Microsoft Identity Platform is more popular in Germany, the Netherlands, and Norway.
United States
Germany
India
Netherlands
France
United Kingdom
Spain
Italy
Brazil
Australia
Awards
- 🥈 Second most popular in India in the Authentication category.
- 🥈 Second most popular in Spain in the Authentication category.
- 🥈 Second most popular in Brazil in the Authentication category.
- 🥈 Second most popular in Vietnam in the Authentication category.
- 🥈 Second most popular in Indonesia in the Authentication category.
- 🥇 Most popular in Norway in the Authentication category.
- 🥈 Second most popular in Germany in the Authentication category.
- 🥈 Second most popular in the Netherlands in the Authentication category.
- 🥈 Second most popular in the United Arab Emirates in the Authentication category.
- ⭐ 4th most popular in France in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Google Sign-In is more popular among sites focused on online shopping, marketing and merchandising, and general news, while Microsoft Identity Platform is more commonly used on business, public information, and software and hardware sites.
Online Shopping
Business
Marketing/Merchandising
General News
Education/Reference
Travel
Entertainment
Real Estate
Internet Services
Public Information
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Facebook Login
Firebase Authentication
Auth.js
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.