🆚 Amazon Cognito vs. Microsoft Identity Platform
- 📈 Microsoft Identity Platform is slightly more popular than Amazon Cognito.
- 🌎 Microsoft Identity Platform is more popular in the United States, Germany, and the Netherlands.
- 🌎 Amazon Cognito is more popular in the United Kingdom, Spain, and Brazil.
Statistics based on 3.3M+ analyzed websites. About this data
Microsoft Identity PlatformType
Authentication service
Authentication service
About
Amazon Cognito is a user identity service by 
Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.
The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.
Headquarters
Seattle, Washington, United States
Redmond, Washington, United States
Pricing
Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month
Greater than 10,000 MAUs$0.015/MAU
Microsoft Entra ID
Free version ✔️
$6+/user/month
Categories
Authentication › Rank #8
Authentication › Rank #7
Popularity
Determined by the number of sites using each technology.
The Microsoft Identity Platform authentication service is 1.1 times more popular than Amazon Cognito.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Identity Platform is more popular in the United States, Germany, and the Netherlands, while Amazon Cognito is more popular in the United Kingdom, Spain, and Brazil.
United States
United Kingdom
Germany
Netherlands
France
Australia
Spain
Canada
Norway
Brazil
Awards
- 🥈 Second most popular in the United Kingdom in the Authentication category.
- ⭐ 4th most popular in the Netherlands in the Authentication category.
- ⭐ 4th most popular in Spain in the Authentication category.
- ⭐ 5th most popular in Italy in the Authentication category.
- ⭐ 5th most popular in Brazil in the Authentication category.
- 🥇 Most popular in Norway in the Authentication category.
- 🥈 Second most popular in Germany in the Authentication category.
- 🥈 Second most popular in the Netherlands in the Authentication category.
- 🥈 Second most popular in the United Arab Emirates in the Authentication category.
- ⭐ 4th most popular in France in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Identity Platform is more popular among sites focused on business, health, and education and reference, while Amazon Cognito is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.
Business
Online Shopping
Marketing/Merchandising
Health
Education/Reference
Fashion/Beauty
Public Information
Software/Hardware
Travel
Internet Services
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google Identity
Facebook Login
Auth0
Sign In with Apple
Firebase Authentication
Amazon company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.