🆚 Amazon Cognito vs. Google Identity
- 📈 Google Identity is much more popular than Amazon Cognito.
- 🌍 Google Identity is more popular in all countries.
- ⭐ Amazon Cognito is particularly popular in the United Kingdom.
Statistics based on 3.3M+ analyzed websites. About this data
Google IdentityType
Authentication service
Authentication service
About
Amazon Cognito is a user identity service by 
Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.
Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.
It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.
Headquarters
Seattle, Washington, United States
Mountain View, California, United States
Pricing
Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month
Greater than 10,000 MAUs$0.015/MAU
Free ✔️
Categories
Authentication › Rank #8
Authentication › Rank #1
Popularity
Determined by the number of sites using each technology.
The Google Identity authentication service is 11 times more popular than Amazon Cognito.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Google Identity is more popular than Amazon Cognito in all countries.
United States
United Kingdom
India
Brazil
France
Germany
Spain
Italy
Canada
Netherlands
Awards
- 🥈 Second most popular in the United Kingdom in the Authentication category.
- ⭐ 4th most popular in the Netherlands in the Authentication category.
- ⭐ 4th most popular in Spain in the Authentication category.
- ⭐ 5th most popular in Italy in the Authentication category.
- ⭐ 5th most popular in Brazil in the Authentication category.
- 🥇 Most popular in the United States in the Authentication category.
- 🥇 Most popular in India in the Authentication category.
- 🥇 Most popular in the United Kingdom in the Authentication category.
- 🥇 Most popular in Brazil in the Authentication category.
- 🥇 Most popular in France in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Google Identity is more popular than Amazon Cognito in all market segments.
Online Shopping
General News
Business
Marketing/Merchandising
Blogs/Wiki
Internet Services
Real Estate
Entertainment
Education/Reference
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Facebook Login
Auth0
Sign In with Apple
Microsoft Identity Platform
Firebase Authentication
Sign In with LinkedIn
Amazon company profile
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.