🆚 Amazon Cognito vs. Microsoft Entra ID

Compare technologies based on real-world usage data *

📈 Amazon Cognito is twice as popular as Microsoft Entra ID.
🌎 Amazon Cognito is more popular in the United Kingdom, the United States, and Germany.
🌍 Microsoft Entra ID is more popular in Switzerland, Norway, and the United Arab Emirates.

Amazon Cognito

Microsoft Entra ID

Type

Authentication service

About

Amazon Cognito is a user identity service by Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.

Microsoft Entra ID is a cloud-based identity and access management solution.

Headquarters

Seattle, Washington, United States

Redmond, Washington, United States

Website

aws.amazon.com/cognito/

microsoft.com #3

Pricing

Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month

Greater than 10,000 MAUs$0.015/MAU

Free version ✔️

$6+/user/month

Popularity

Determined by the number of sites using each technology.

The Amazon Cognito authentication service is 2.2 times more popular than Microsoft Entra ID.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Amazon Cognito is more popular in the United Kingdom, the United States, and Germany, while Microsoft Entra ID is more popular in Switzerland, Norway, and the United Arab Emirates.

United Kingdom

United States

Germany

Netherlands

Australia

Spain

Italy

Switzerland

France

Canada

Awards

🥈 Second most popular in the United Kingdom in the Authentication category.
⭐ 4th most popular in the Netherlands in the Authentication category.
⭐ 5th most popular in Spain in the Authentication category.
⭐ 5th most popular in Italy in the Authentication category.
⭐ 5th most popular in Brazil in the Authentication category.

⭐ 8th most popular in Germany in the Authentication category.
⭐ 9th most popular in the United Kingdom in the Authentication category.
⭐ 9th most popular in Australia in the Authentication category.
🔥 11st most popular in the United States in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Amazon Cognito is more popular among sites focused on online shopping, marketing and merchandising, and health, while Microsoft Entra ID is more commonly used on business, finance and banking, and real estate sites.

Business

Online Shopping

Marketing/Merchandising

Health

Fashion/Beauty

Finance/Banking

Travel

Real Estate

Sports

Education/Reference