🆚 Google Sign-In vs. Microsoft Entra ID
- 📈 Google Sign-In is much more popular than Microsoft Entra ID.
- 🌎 Google Sign-In is more popular in the United States, India, and the United Kingdom.
- 🌍 Microsoft Entra ID is more popular in Norway, New Zealand, and Jersey.
Statistics based on 3.6M+ analyzed websites. About this data
Microsoft Entra IDType
Authentication service
Authentication service
About
Google Sign-In is a deprecated 
JavaScript library that has been superseded by 
Google Identity services for Web.
Microsoft Entra ID is a cloud-based identity and access management solution.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Pricing
Free ✔️
Free version ✔️
$6+/user/month
Categories
Popularity
Determined by the number of sites using each technology.
The Google Sign-In authentication service is 6 times more popular than Microsoft Entra ID.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Google Sign-In is more popular in the United States, India, and the United Kingdom, while Microsoft Entra ID is more popular in Norway, New Zealand, and Jersey.
United States
India
United Kingdom
Germany
Italy
Spain
Brazil
France
Australia
Vietnam
Awards
- 🥈 Second most popular in India in the Authentication category.
- 🥈 Second most popular in Spain in the Authentication category.
- 🥈 Second most popular in Brazil in the Authentication category.
- 🥈 Second most popular in Vietnam in the Authentication category.
- 🥉 Third most popular in Italy in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Google Sign-In is more popular among sites focused on online shopping, business, and marketing and merchandising, while Microsoft Entra ID is more commonly used on finance and banking, health, and non-profit, advocacy and NGO sites.
Online Shopping
Business
Marketing/Merchandising
General News
Travel
Entertainment
Real Estate
Education/Reference
Internet Services
Blogs/Wiki
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Facebook Login
Firebase Authentication
Sign In with LinkedIn
Auth0
Sign In with Apple
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,604,716 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.