🆚 Google Identity vs. Microsoft Entra ID
- 📈 Google Identity is much more popular than Microsoft Entra ID.
- 🌎 Google Identity is more popular in the United States, India, and the United Kingdom.
- 🌍 Microsoft Entra ID is more popular in Jersey.
Statistics based on 3.8M+ analyzed websites. About this data
Google Identity
Microsoft Entra IDType
Authentication service
Authentication service
About
Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.
It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.
Microsoft Entra ID is a cloud-based identity and access management solution.
Headquarters
Mountain View, California, United States
Redmond, Washington, United States
Pricing
Free ✔️
Free version ✔️
$6+/user/month
Categories
Authentication › Rank #1
Authentication › Rank #14
Popularity
Determined by the number of sites using each technology.
The Google Identity authentication service is 28 times more popular than Microsoft Entra ID.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Google Identity is more popular in the United States, India, and the United Kingdom, while Microsoft Entra ID is more popular in Jersey.
United States
India
United Kingdom
Brazil
France
Indonesia
Spain
Germany
Italy
Canada
Awards
- 🥇 Most popular in the United States in the Authentication category.
- 🥇 Most popular in India in the Authentication category.
- 🥇 Most popular in the United Kingdom in the Authentication category.
- 🥇 Most popular in Brazil in the Authentication category.
- 🥇 Most popular in France in the Authentication category.
- 🔥 14th most popular in the United States in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Google Identity is more popular than Microsoft Entra ID in all market segments.
General News
Business
Online Shopping
Marketing/Merchandising
Blogs/Wiki
Internet Services
Entertainment
Real Estate
Education/Reference
Travel
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.