🆚 Google Identity vs. Microsoft Entra ID

Statistics based on 3.3M+ analyzed websites. About this data
Google Identity
Microsoft Entra ID

Type

Authentication service
Authentication service

About

Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.

It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.

Microsoft Entra ID is a cloud-based identity and access management solution.

Headquarters

Mountain View, California, United States
Redmond, Washington, United States

Website

developers.google.com/identity
microsoft.com #3

Pricing

Free ✔️
Free version ✔️
$6+/user/month

Categories

Authentication › Rank #1
Authentication › Rank #13

Popularity

Determined by the number of sites using each technology.

The Google Identity authentication service is 24 times more popular than Microsoft Entra ID.
Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Identity is more popular in the United States, the United Kingdom, and India, while Microsoft Entra ID is more popular in Jersey.
United States
United Kingdom
India
Brazil
France
Germany
Spain
Canada
Australia
Turkey

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Identity is more popular than Microsoft Entra ID in all market segments.
General News
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Internet Services
Real Estate
Education/Reference
Entertainment
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#12
#35
#67
#83
#113
View more ➝
Name
Rank
#1,557
#8,889
#13,126
#13,326
#17,123
View more ➝

See also

🗃️ About This Data