🆚 Amazon Cognito vs. Microsoft Entra ID
- 📈 Amazon Cognito is twice as popular as Microsoft Entra ID.
- 🌎 Amazon Cognito is more popular in the United Kingdom, the United States, and Germany.
- 🌍 Microsoft Entra ID is more popular in Norway, the United Arab Emirates, and New Zealand.
Statistics based on 3.3M+ analyzed websites. About this data
Microsoft Entra IDType
Authentication service
Authentication service
About
Amazon Cognito is a user identity service by 
Amazon Web Services that lets you add user sign-up, sign-in, and access control to your web and mobile apps.
Microsoft Entra ID is a cloud-based identity and access management solution.
Headquarters
Seattle, Washington, United States
Redmond, Washington, United States
Pricing
Free tier ✔️10,000 MAUs + 50 SAML/OIDC MAUs per month
Greater than 10,000 MAUs$0.015/MAU
Free version ✔️
$6+/user/month
Categories
Authentication › Rank #8
Authentication › Rank #13
Popularity
Determined by the number of sites using each technology.
The Amazon Cognito authentication service is 2.2 times more popular than Microsoft Entra ID.
Total websites
Market share
Authentication
Popularity by country
Determined by the number of sites detected from each country.
Amazon Cognito is more popular in the United Kingdom, the United States, and Germany, while Microsoft Entra ID is more popular in Norway, the United Arab Emirates, and New Zealand.
United Kingdom
United States
Germany
Netherlands
Australia
Spain
Italy
Switzerland
Brazil
France
Awards
- 🥈 Second most popular in the United Kingdom in the Authentication category.
- ⭐ 4th most popular in the Netherlands in the Authentication category.
- ⭐ 4th most popular in Spain in the Authentication category.
- ⭐ 5th most popular in Italy in the Authentication category.
- ⭐ 5th most popular in Brazil in the Authentication category.
- ⭐ 8th most popular in Germany in the Authentication category.
- ⭐ 9th most popular in the United Kingdom in the Authentication category.
- ⭐ 9th most popular in Australia in the Authentication category.
- 🔥 13rd most popular in the United States in the Authentication category.
Popularity by domain category
Determined by the number of sites in each category.
Amazon Cognito is more popular among sites focused on online shopping, marketing and merchandising, and health, while Microsoft Entra ID is more commonly used on business, finance and banking, and sports sites.
Business
Online Shopping
Marketing/Merchandising
Health
Fashion/Beauty
Finance/Banking
Travel
Sports
Real Estate
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google Identity
Facebook Login
Auth0
Sign In with Apple
Amazon company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.