๐Ÿ†š Apple Pay vs. Link

Compare technologies based on real-world usage data *

Type

Payment service
Payment service

About

Apple Pay is a mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices.

It supports tap-to-pay in stores using NFC, payments in apps and on the web, secure tokenization that hides actual card numbers from merchants, biometric authentication such as Face ID or Touch ID, and storage of credit, debit, and prepaid cards in Wallet.

Link is a one-click checkout feature from Stripe that allows shoppers to securely save and reuse their payment and shipping information across participating online merchants.

It increases conversions by providing faster checkout and works with cards, bank accounts, and Klarna.

Headquarters

Cupertino, California, United States
San Francisco, California, United States

Website

Pricing

Free โœ”๏ธ
Payment processing, per transaction
Standard2.9% + 30ยข
Instant Bank Payments2.6% + 30ยข
Klarna5.99% + 30ยข

Categories

Payments โ€บ Rank #9
Payments โ€บ Rank #22

Popularity

Determined by the number of sites using each technology.

The Apple Pay payment service is 5 times more popular than Link.
Total websites

Market share

Payments

Popularity by country

Determined by the number of sites detected from each country.

Apple Pay is more popular in Germany, the United States, and the United Kingdom, while Link is more popular in Indonesia, Brazil, and Turkey.
Germany
United States
United Kingdom
Netherlands
France
Spain
Australia
Italy
Czech Republic
Austria

Awards

Popularity by domain category

Determined by the number of sites in each category.

Apple Pay is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Link is more commonly used on travel and entertainment sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Travel
Finance/Banking
Internet Services
Sports
Health
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.