🆚 Auth0 vs. Google Identity

Compare technologies based on real-world usage data *

📈 Google Identity is much more popular than Auth0.
🌍 Google Identity is more popular in all countries.

Auth0

Google Identity

Type

Authentication service

About

Auth0 is a cloud-based identity and authentication management platform that allows developers to add authentication to their applications.

Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.

It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.

Headquarters

San Francisco, California, United States

Mountain View, California, United States

Website

auth0.com #5,736

developers.google.com/identity

Pricing

B2C
(username/password + social connections)Free version ✔️Up to 25,000 monthly active users
Essentials$35+/month
Professional$240+/month
EnterpriseCustom

B2B
(SAML, LDAP, AD)Free version ✔️Up to 25,000 monthly active users
Essentials$150+/month
Professional$800+/month
EnterpriseCustom

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Google Identity authentication service is 7 times more popular than Auth0.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Identity is more popular than Auth0 in all countries.

United States

United Kingdom

India

Brazil

France

Germany

Spain

Australia

Canada

Turkey

Awards

🥈 Second most popular in Australia in the Authentication category.
🥈 Second most popular in Canada in the Authentication category.
🥉 Third most popular in the United States in the Authentication category.
🥉 Third most popular in Switzerland in the Authentication category.
🥉 Third most popular in Denmark in the Authentication category.

🥇 Most popular in the United States in the Authentication category.
🥇 Most popular in India in the Authentication category.
🥇 Most popular in the United Kingdom in the Authentication category.
🥇 Most popular in Brazil in the Authentication category.
🥇 Most popular in France in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Google Identity is more popular among sites focused on online shopping, business, and general news, while Auth0 is more commonly used on sports sites.

Online Shopping

Business

General News

Marketing/Merchandising

Blogs/Wiki

Sports

Internet Services

Entertainment

Real Estate

Travel