🆚 Awin vs. Rakuten Advertising

Compare technologies based on real-world usage data *

📈 Awin is three times more popular than Rakuten Advertising.
🌎 Awin is more popular in the United States, the United Kingdom, and Germany.
🌍 Rakuten Advertising is more popular in Japan, Singapore, and New Zealand.

Awin

Rakuten Advertising

Type

Affiliate marketing platform

About

Awin is a global affiliate marketing platform that connects advertisers with publishers to run performance-based marketing programs.

It supports access to a network of over 1 million partners across retail, travel, finance and other sectors, offers tools for partner discovery, real-time tracking and reporting, and flexible commission models and payment options.

Rakuten Advertising, formerly known as LinkShare, is an affiliate marketing service provider that connects advertisers with publishers who promote products and earn commissions from tracked sales or leads.

It operates a global affiliate network with more than 150,000 publishers and provides AI-driven partner discovery that recommends publishers by category. The platform also offers tools for modeling and forecasting campaign results using network data, and supports first-touch and last-touch attribution.

Headquarters

Berlin, Germany

Tokyo, Japan

Website

awin.com #11,720

rakutenadvertising.com #57,495

Pricing

Free version ✔️For publishers

For advertisersAwin Access$59/month
Tracking fee3.5%

For publishersFree ✔️

For advertisersCustom

Popularity

Determined by the number of sites using each technology.

The Awin affiliate marketing platform is 3 times more popular than Rakuten Advertising.

Total websites

Market share

Affiliate Marketing

Popularity by country

Determined by the number of sites detected from each country.

Awin is more popular in the United States, the United Kingdom, and Germany, while Rakuten Advertising is more popular in Japan, Singapore, and New Zealand.

United States

United Kingdom

Germany

Japan

France

Netherlands

Italy

Spain

Canada

Brazil