🆚 Clearbit vs. Rudderstack

Compare technologies based on real-world usage data *

Type

Customer data platform
Customer data platform

About

Clearbit is a data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

It combines firmographic, technographic and intent data to reveal anonymous website visitors, enrich CRM and marketing records with over 100 attributes, build real-time audiences and segments, and integrate with third-party tools such as CRMs and automation platforms via APIs.

RudderStack is a warehouse-native, developer-focused customer data platform available in open source and cloud editions that routes event and profile data into a company's own data warehouse or data lake instead of storing it on the vendor's servers.

It provides SDKs for collecting data from web, mobile, and backend sources, real-time streaming to over 200 destinations, in-pipeline JavaScript/Python transformations, identity resolution, reverse ETL for activating warehouse data, and tools for schema monitoring, governance and debugging.

Headquarters

Cambridge, Massachusetts, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
$30,000+/year
Free version ✔️Open source
Cloud
Free version ✔️1M monthly events
Starter
(3M+ events)
$550+/month

Categories

CDP › Rank #11
CDP › Rank #9
DMP › Rank #8
Lead Generation › Rank #17

Popularity

Determined by the number of sites using each technology.

The Rudderstack CDP is 1.5 times more popular than Clearbit.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Rudderstack is more popular in France, Australia, and Canada, while Clearbit is more popular in the United States, the United Kingdom, and India.
United States
United Kingdom
France
Australia
Canada
Brazil
Germany
Switzerland
India
Norway

Awards

Popularity by domain category

Determined by the number of sites in each category.

Rudderstack is more popular among sites focused on marketing and merchandising, health, and online shopping, while Clearbit is more commonly used on business, Internet services, and software and hardware sites.
Business
Internet Services
Marketing/Merchandising
Software/Hardware
Health
Online Shopping
Blogs/Wiki
Education/Reference
Entertainment
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,026
#1,027
View more ➝
Name
Rank
#544
#1,229
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.