🆚 DoubleVerify vs. Human

Compare technologies based on real-world usage data *

Type

Advertising technology
Fraud prevention software solution

About

DoubleVerify is a software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments.

It verifies ad viewability and brand suitability, detects invalid and bot-generated traffic, analyzes ad placement context and attention metrics, provides pre-bid avoidance and post-bid measurement, and delivers campaign reporting through the DV Pinnacle analytics platform.

The Human Defense Platform is a cybersecurity solution designed to protect digital advertising, mitigate malicious bot attacks, and defend against account takeover and fake accounts.

It leverages real-time behavioral analysis, device fingerprinting, and machine learning to detect and block fraudulent activities.

Headquarters

New York, United States
New York, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
On request

Categories

Advertising › Rank #74
Fraud Prevention › Rank #13
Fraud Prevention › Rank #9
Bot Mitigation › Rank #7

Popularity

Determined by the number of sites using each technology.

The Human fraud prevention software solution is 1.3 times more popular than DoubleVerify.
Total websites

Market share

Fraud Prevention

Popularity by country

Determined by the number of sites detected from each country.

Human is more popular in the United States, the United Kingdom, and Canada, while DoubleVerify is more popular in Turkey, Germany, and Russia.
United States
Turkey
Germany
United Kingdom
Canada
Russia
Indonesia
Australia
Czech Republic
Hong Kong

Awards

Popularity by domain category

Determined by the number of sites in each category.

Human is more popular among sites focused on entertainment, online shopping, and marketing and merchandising, while DoubleVerify is more commonly used on sports, general news, and blogs and wiki sites.
Sports
General News
Entertainment
Online Shopping
Blogs/Wiki
Marketing/Merchandising
Business
Travel
Fashion/Beauty
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.