🆚 Facebook Like vs. Google URL Shortener
- 📈 Google URL Shortener is three times more popular than Facebook Like.
- 🌎 Google URL Shortener is more popular in the United States, Japan, and Spain.
- 🌍 Facebook Like is more popular in Russia, China, and Myanmar.
Statistics based on 3.6M+ analyzed websites. About this data
Google URL ShortenerType
Social sharing tool
Legacy technology
About
Facebook Like Button for the Web was a social plugin that allowed websites to embed a button for visitors to like and share web pages on 
Facebook.
It supported customizable layouts and button sizes, 
Open Graph tags, and display of the page's Facebook like count.
Google URL Shortener, also known as goo.gl, is a deprecated link service from Google.
It generated shortened URLs, provided click analytics, and created QR codes for sharing links.
Headquarters
Menlo Park, California, United States
Mountain View, California, United States
Website
Categories
Popularity
Determined by the number of sites using each technology.
Google URL Shortener legacy technology is 3 times more popular than Facebook Like.
Total websites
Market share
Legacy
Popularity by country
Determined by the number of sites detected from each country.
Google URL Shortener is more popular in the United States, Japan, and Spain, while Facebook Like is more popular in Russia, China, and Myanmar.
United States
Japan
Spain
Germany
Australia
United Kingdom
Italy
Brazil
India
Canada
Awards
- 🥇 Most popular in Poland in the Social Sharing category.
- 🥇 Most popular in the Czech Republic in the Social Sharing category.
- 🥇 Most popular in Hungary in the Social Sharing category.
- 🥇 Most popular in Slovakia in the Social Sharing category.
- 🥈 Second most popular in Poland in the Widgets category.
- 🥈 Second most popular in Japan in the Legacy category.
- 🥈 Second most popular in Taiwan in the Legacy category.
- 🥈 Second most popular in Paraguay in the Legacy category.
- 🥈 Second most popular in Iceland in the Legacy category.
- 🥈 Second most popular in the U.S. Virgin Islands in the Legacy category.
Popularity by domain category
Determined by the number of sites in each category.
Google URL Shortener is more popular among sites focused on business, marketing and merchandising, and online shopping, while Facebook Like is more commonly used on blogs and wiki, entertainment, and general news sites.
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Health
Internet Services
Travel
Blogs/Wiki
Entertainment
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Meta company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,629,123 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.