🆚 Facebook Login vs. Google Identity

Compare technologies based on real-world usage data *

📈 Google Identity is three times more popular than Facebook Login.
🌎 Google Identity is more popular in the United States, the United Kingdom, and India.
🌍 Facebook Login is more popular in the Czech Republic, Israel, and Hungary.

Facebook Login

Google Identity

Type

Authentication service

About

A convenient way for Facebook's billions of global users to log into your app or website.

Google Identity is a suite of services and APIs from Google that handles user sign-up, sign-in, and authorization across web and mobile apps.

It offers a "Sign in with Google" button, a "One Tap" prompt, a unified SDK for authorization, and supports passkeys and credential sharing across apps.

Headquarters

Menlo Park, California, United States

Mountain View, California, United States

Website

developers.facebook.com

developers.google.com/identity

Pricing

Free ✔️

Popularity

Determined by the number of sites using each technology.

The Google Identity authentication service is 3 times more popular than Facebook Login.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Identity is more popular in the United States, the United Kingdom, and India, while Facebook Login is more popular in the Czech Republic, Israel, and Hungary.

United States

United Kingdom

India

Brazil

France

Germany

Spain

Ukraine

Italy

Poland