🆚 Facebook Login vs. Microsoft Identity Platform

Compare technologies based on real-world usage data *

📈 Facebook Login is three times more popular than Microsoft Identity Platform.
🌎 Facebook Login is more popular in the United States, France, and the United Kingdom.
🌍 Microsoft Identity Platform is more popular in Germany, the Netherlands, and Norway.

Facebook Login

Microsoft Identity Platform

Type

Authentication service

About

A convenient way for Facebook's billions of global users to log into your app or website.

The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.

Headquarters

Menlo Park, California, United States

Redmond, Washington, United States

Website

developers.facebook.com

developer.microsoft.com

Pricing

Free ✔️

Microsoft Entra IDFree version ✔️
$6+/user/month

Popularity

Determined by the number of sites using each technology.

The Facebook Login authentication service is 3 times more popular than Microsoft Identity Platform.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Facebook Login is more popular in the United States, France, and the United Kingdom, while Microsoft Identity Platform is more popular in Germany, the Netherlands, and Norway.

United States

Germany

France

Netherlands

United Kingdom

Poland

Russia

Italy

Israel

Ukraine

Awards

🥇 Most popular in Israel in the Authentication category.
🥇 Most popular in the Czech Republic in the Authentication category.
🥇 Most popular in Greece in the Authentication category.
🥇 Most popular in Hungary in the Authentication category.
🥇 Most popular in Uruguay in the Authentication category.

🥇 Most popular in Norway in the Authentication category.
🥈 Second most popular in Germany in the Authentication category.
🥈 Second most popular in the Netherlands in the Authentication category.
🥈 Second most popular in the United Arab Emirates in the Authentication category.
⭐ 4th most popular in France in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Facebook Login is more popular among sites focused on online shopping, marketing and merchandising, and entertainment, while Microsoft Identity Platform is more commonly used on business, public information, and health sites.

Online Shopping

Business

Marketing/Merchandising

Entertainment

Education/Reference

Games

Internet Services

Travel

Real Estate

Blogs/Wiki