🆚 Facebook vs. WhatsApp

Compare technologies based on real-world usage data *

📈 Facebook is much more popular than WhatsApp.
🌎 Facebook is more popular in the United States, the United Kingdom, and Germany.
🌍 WhatsApp is more popular in Russia, Iran, and Cambodia.

Facebook

Type

Social media platform

Instant messaging app

About

Facebook is a social media platform owned by Meta.

It enables users to create profiles, post text, photos, and videos, join groups, follow pages, and interact through reactions and comments. With about 3 billion monthly active users, Facebook is currently the most popular social media platform in the world.

WhatsApp is an instant messaging and Voice over IP (VoIP) service owned by Meta.

It allows users to send text and voice messages, share photos, videos, documents, and locations, make voice and video calls including group calls, supports end-to-end encryption, and provides a Business API for large-scale messaging and automation.

Headquarters

Menlo Park, California, United States

Website

facebook.com #2

whatsapp.com #48

Pricing

Free ✔️

WhatsApp Business, US rate per conversationFree version ✔️1,000 free service conversations/month
Marketing$0.025
Authentication$0.0135
Utility$0.004
Service$0

Popularity

Determined by the number of sites using each technology.

The Facebook social media platform is 10 times more popular than WhatsApp.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Facebook is more popular in the United States, the United Kingdom, and Germany, while WhatsApp is more popular in Russia, Iran, and Cambodia.

United States

United Kingdom

Germany

Italy

Brazil

Spain

India

France

Japan

Australia

Awards

🥇 Most popular in the United States in the Social Media category.
🥇 Most popular in the United Kingdom in the Social Media category.
🥇 Most popular in Germany in the Social Media category.
🥇 Most popular in France in the Social Media category.
🥇 Most popular in Italy in the Social Media category.

🥇 Most popular in Brazil in the Instant Messaging category.
🥇 Most popular in India in the Instant Messaging category.
🥇 Most popular in Spain in the Instant Messaging category.
🥇 Most popular in Turkey in the Instant Messaging category.
🥇 Most popular in Indonesia in the Instant Messaging category.

Popularity by domain category

Determined by the number of sites in each category.

Facebook is more popular among sites focused on business, education and reference, and blogs and wiki, while WhatsApp is more commonly used on online shopping and fashion and beauty sites.

Business

Education/Reference

Blogs/Wiki

Marketing/Merchandising

Travel

Internet Services

Entertainment

Health

General News

Non-Profit/Advocacy/NGO