🆚 Google Sign-In vs. Microsoft Identity Platform

Compare technologies based on real-world usage data *

📈 Google Sign-In is three times more popular than Microsoft Identity Platform.
🌎 Google Sign-In is more popular in the United States, India, and France.
🌍 Microsoft Identity Platform is more popular in Germany, the Netherlands, and the United Arab Emirates.

Google Sign-In

Microsoft Identity Platform

Type

Authentication service

About

Google Sign-In is a deprecated JavaScript library that has been superseded by Google Identity Services for Web.

The Microsoft identity platform is a cloud identity service that allows your users and customers to sign in to your applications using their Microsoft identities or social accounts.

Headquarters

Mountain View, California, United States

Redmond, Washington, United States

Website

developers.google.com

developer.microsoft.com

Pricing

Free ✔️

Microsoft Entra IDFree version ✔️
$6+/user/month

Popularity

Determined by the number of sites using each technology.

The Google Sign-In authentication service is 2.7 times more popular than Microsoft Identity Platform.

Total websites

Market share

Authentication

Popularity by country

Determined by the number of sites detected from each country.

Google Sign-In is more popular in the United States, India, and France, while Microsoft Identity Platform is more popular in Germany, the Netherlands, and the United Arab Emirates.

United States

Germany

India

Netherlands

France

United Kingdom

Italy

Spain

Brazil

Australia

Awards

🥈 Second most popular in India in the Authentication category.
🥈 Second most popular in Spain in the Authentication category.
🥈 Second most popular in Brazil in the Authentication category.
🥈 Second most popular in Vietnam in the Authentication category.
🥈 Second most popular in Indonesia in the Authentication category.

🥇 Most popular in Norway in the Authentication category.
🥈 Second most popular in Germany in the Authentication category.
🥈 Second most popular in the Netherlands in the Authentication category.
🥈 Second most popular in the United Arab Emirates in the Authentication category.
⭐ 4th most popular in France in the Authentication category.

Popularity by domain category

Determined by the number of sites in each category.

Google Sign-In is more popular among sites focused on online shopping, marketing and merchandising, and general news, while Microsoft Identity Platform is more commonly used on business, public information, and health sites.

Online Shopping

Business

Marketing/Merchandising

General News

Education/Reference

Travel

Entertainment

Internet Services

Real Estate

Software/Hardware