🆚 Gumroad vs. Thinkific

Compare technologies based on real-world usage data *

📈 Gumroad is slightly more popular than Thinkific.
🌎 Gumroad is more popular in the United States, Germany, and Vietnam.
🌍 Thinkific is more popular in the United Kingdom, Australia, and Canada.

Gumroad

Thinkific

Type

E-commerce platform

Online course platform

About

Gumroad is an e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience.

It supports digital downloads, online courses, subscriptions or memberships, license keys for software, and global payments while handling payment processing and VAT/tax collection.

Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses.

It offers a drag-and-drop course builder, AI-powered tools for course outlines and landing pages, and provides features like quizzes, certificates, and a customizable student dashboard.

Headquarters

San Francisco, California, United States

Vancouver, British Columbia, Canada

Website

gumroad.com #1,032

thinkific.com #6,086

Pricing

Direct transaction fee10% + $0.50

Marketplace transaction fee30%

Free version ✔️1 course, 1 community, 1 digital download

Basic$49/month

Start$99/month

Grow$199/month

Popularity

Determined by the number of sites using each technology.

The Gumroad e-commerce platform is 1.2 times more popular than Thinkific.

Total websites

Market share

E-Commerce

Popularity by country

Determined by the number of sites detected from each country.

Gumroad is more popular in the United States, Germany, and Vietnam, while Thinkific is more popular in the United Kingdom, Australia, and Canada.

United States

United Kingdom

Australia

Canada

Germany

Vietnam

Italy

India

France

Netherlands

Awards

🥈 Second most popular in Vietnam in the Subscriptions category.
🥉 Third most popular in Vietnam in the Marketplaces category.
🥉 Third most popular in India in the Marketplaces category.
⭐ 5th most popular in Vietnam in the E-Commerce category.
⭐ 5th most popular in Vietnam in the Payments category.

🥇 Most popular in Australia in the Online Courses category.
🥇 Most popular in Canada in the Online Courses category.
🥈 Second most popular in the United States in the Online Courses category.
🥈 Second most popular in the United Kingdom in the Online Courses category.
🔥 20th most popular in Australia in the E-Commerce category.

Popularity by domain category

Determined by the number of sites in each category.

Gumroad is more popular among sites focused on blogs and wiki, Internet services, and entertainment, while Thinkific is more commonly used on business, marketing and merchandising, and education and reference sites.

Blogs/Wiki

Business

Marketing/Merchandising

Education/Reference

Internet Services

Entertainment

Online Shopping

Non-Profit/Advocacy/NGO

Sports

Software/Hardware