🆚 Hotjar vs. WPForms

Compare technologies based on real-world usage data *

Type

Web analytics tool
Form builder

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

WPForms is a WordPress form builder plugin with a drag-and-drop editor that lets users create contact, payment, survey, registration, and other custom forms without coding.

It includes over 2,000 pre-built form templates, smart conditional logic to show or hide fields, multi-page and conversational form support, entry management with notifications, built-in spam protection, file uploads, digital signatures, integrations with payment gateways like PayPal, Stripe, and Square, and automation tools via webhooks and third-party connectors.

Headquarters

St. Julian's, Malta
West Palm Beach, Florida, United States

Website

Pricing

Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ✔️Open source
Basic
(1 site)
$49.50/year
Plus
(3 sites)
$99.50/year
Pro
(5 sites)
$199.50/year
Elite
(unlimited sites)
$299.50/year

Categories

Analytics › Rank #7
Feedback › Rank #2
Feedback › Rank #4
Forms › Rank #3
WordPress Plugins › Rank #21

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 1.5 times more popular than WPForms.
Total websites

Market share

Feedback

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United States, the United Kingdom, and Germany, while WPForms is more popular in Spain, India, and South Africa.
United States
United Kingdom
Germany
Australia
Netherlands
France
Spain
Brazil
India
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular among sites focused on business, online shopping, and marketing and merchandising, while WPForms is more commonly used on restaurants sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Health
Blogs/Wiki
Fashion/Beauty
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#6,256
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.