🆚 IAB TCF vs. oEmbed
oEmbed is much more popular than IAB TCF.- oEmbed is more popular in the United States, the United Kingdom, and Germany.
IAB TCF is more popular in the British Virgin Islands.
Type
About
The Transparency & Consent Framework (TCF) is an open-source industry standard developed by IAB Europe that helps companies comply with GDPR and ePrivacy requirements when processing personal data in digital advertising ecosystems.
It defines technical specifications and policies for collecting and communicating user consent choices, standardizes how these preferences are shared between publishers, advertisers, and CMPs, maintains a centralized list of approved vendors, and ensures transparency by giving users clear control over how their data is used.
oEmbed is an open format that allows websites to embed representations of external URLs such as videos, images, and posts from third-party services.
It defines a simple API that returns structured metadata in 
JSON or 
XML for generating content previews, and supports multiple content types including video, photo, link, and rich embeds.
Headquarters
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the British Virgin Islands in the Standards category.
- 🔥 15th most popular in Nigeria in the Standards category.
- 🔥 15th most popular in Bangladesh in the Standards category.
- 🔥 16th most popular in Spain in the Standards category.
- 🔥 16th most popular in Greece in the Standards category.
- ⭐ 4th most popular in Libya in the Standards category.
- ⭐ 5th most popular in Guinea in the Standards category.
- ⭐ 6th most popular in South Africa in the Standards category.
- ⭐ 6th most popular in Finland in the Standards category.
- ⭐ 6th most popular in Estonia in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,046,772 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.