🆚 IAB TCF vs. SearchAction
Compare technologies based on real-world usage data *- 📈 SearchAction is much more popular than IAB TCF.
- 🌎 SearchAction is more popular in the United States, the United Kingdom, and Germany.
- 🌍 IAB TCF is more popular in the British Virgin Islands.
IAB TCFType
About
The Transparency & Consent Framework (TCF) is an open-source industry standard developed by IAB Europe that helps companies comply with GDPR and ePrivacy requirements when processing personal data in digital advertising ecosystems.
It defines technical specifications and policies for collecting and communicating user consent choices, standardizes how these preferences are shared between publishers, advertisers, and CMPs, maintains a centralized list of approved vendors, and ensures transparency by giving users clear control over how their data is used.
SearchAction is a structured data type from Schema.org that describes a website's search capability.
Before November 2024, it was used by Google to enable the "Sitelinks Search Box" feature, which displayed a search bar for a website directly within the search results snippet. However, since Google deprecated this feature, there is no evidence that other search engines or apps currently support it.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- ⭐ 5th most popular in the British Virgin Islands in the Standards category.
- 🔥 13rd most popular in Nigeria in the Standards category.
- 🔥 13rd most popular in Bangladesh in the Standards category.
- 🔥 13rd most popular in Albania in the Standards category.
- 🔥 14th most popular in France in the Standards category.
- ⭐ 4th most popular in Vietnam in the Standards category.
- ⭐ 4th most popular in Ukraine in the Standards category.
- ⭐ 4th most popular in Monaco in the Standards category.
- ⭐ 5th most popular in France in the Semantic Markup category.
- ⭐ 5th most popular in France in the Standards category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
CSS
HTML
JSON
XFN
ARIA
Open Graph
Twitter Cards
OpenSearch* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.