🆚 Instagram vs. Snapchat

Type

Social media platform
Instant messaging app

About

Instagram is a photo and video sharing social media platform owned by Meta Platforms.

It allows users to post photos and short videos with built-in filters and effects, share disappearing Stories and Reels, send direct messages, and use hashtags and geotags for content discovery.

Snapchat is a messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default.

It supports temporary Snaps, 24-hour Stories, augmented reality filters and lenses, a Snap Map for location sharing, private chats with voice and video calls, and a Memories archive with optional PIN protection.

Headquarters

Menlo Park, California, United States
Santa Monica, California, United States

Website

Pricing

Free ✔️
Free ✔️

Categories

Social Media › Rank #2
Social Media › Rank #31
Instant Messaging › Rank #11

Popularity

Determined by the number of sites using each technology.

The Instagram social media platform is 320 times more popular than Snapchat.
Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

Instagram is more popular than Snapchat in all countries.
United States
Germany
United Kingdom
Japan
Spain
Italy
Brazil
France
Australia
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Instagram is more popular than Snapchat in all market segments.
Business
Online Shopping
Education/Reference
Blogs/Wiki
Travel
Entertainment
Internet Services
Sports
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#110
#272
View more ➝

See also

🗃️ About This Data