🆚 JSON vs. Open Graph

Compare technologies based on real-world usage data *

📈 Open Graph is slightly more popular than JSON.
🌎 Open Graph is more popular in the United States, Germany, and the United Kingdom.
🌍 JSON is more popular in Kenya, Uganda, and Ghana.

JSON

Open Graph

Type

Standard

Semantic markup technology

About

JSON (JavaScript Object Notation) is a lightweight, language-independent data exchange format derived from JavaScript and used to structure and transmit data between systems.

It represents data as key-value pairs and ordered arrays, supports various data types, and is widely used in web APIs, configuration files, and data storage.

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

Headquarters

Menlo Park, California, United States

Website

json.org #518,939

ogp.me #616,673

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 1.5 times more popular than JSON.

Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular in the United States, Germany, and the United Kingdom, while JSON is more popular in Kenya, Uganda, and Ghana.

United States

Germany

United Kingdom

Japan

France

Spain

Italy

Netherlands

Australia

Canada

Awards

🥉 Third most popular in Kenya in the Standards category.
🥉 Third most popular in Uganda in the Standards category.
🥉 Third most popular in Ghana in the Standards category.
🥉 Third most popular in Zimbabwe in the Standards category.
🥉 Third most popular in Senegal in the Standards category.

🥇 Most popular in Japan in the Semantic Markup category.
🥇 Most popular in Korea in the Semantic Markup category.
🥇 Most popular in Taiwan in the Semantic Markup category.
🥇 Most popular in Georgia in the Semantic Markup category.
🥇 Most popular in the U.S. Virgin Islands in the Semantic Markup category.

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while JSON is more commonly used on marketing and merchandising, travel, and sports sites.

Business

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Marketing/Merchandising

Entertainment

Health

General News

Non-Profit/Advocacy/NGO