🆚 Open Graph vs. XFN

📈 Open Graph is three times more popular than XFN.
🌎 Open Graph is more popular in the United States, Germany, and the United Kingdom.
🌍 XFN is more popular in Bhutan and the Central African Republic.

Statistics based on 3.3M+ analyzed websites. About this data

Open Graph

XFN

Type

Semantic markup technology

Standard

About

The Open Graph protocol is a web metadata standard that defines how webpages are described as structured objects for use in social graphs and enables their consistent representation.

It specifies a set of HTML meta properties that start with "og:" (such as og:title, og:type, og:image, and og:description) to add semantic meaning to a page's content and control how that content should be represented.

Headquarters

Menlo Park, California, United States

Website

ogp.me #616,673

gmpg.org/xfn/ #2,471,084

Popularity

Determined by the number of sites using each technology.

Open Graph semantic markup technology is 2.7 times more popular than XFN.

Total websites

Market share

Standards

Popularity by country

Determined by the number of sites detected from each country.

Open Graph is more popular in the United States, Germany, and the United Kingdom, while XFN is more popular in Bhutan and the Central African Republic.

United States

Germany

United Kingdom

Japan

France

Spain

Italy

Netherlands

Australia

Brazil

Awards

🥇 Most popular in Japan in the Semantic Markup category.
🥇 Most popular in Korea in the Semantic Markup category.
🥇 Most popular in Taiwan in the Semantic Markup category.
🥇 Most popular in Georgia in the Semantic Markup category.
🥇 Most popular in the U.S. Virgin Islands in the Semantic Markup category.

⭐ 6th most popular in Bhutan in the Standards category.
⭐ 6th most popular in Sierra Leone in the Standards category.
⭐ 7th most popular in Iran in the Standards category.
⭐ 7th most popular in Nigeria in the Standards category.
⭐ 7th most popular in Kenya in the Standards category.

Popularity by domain category

Determined by the number of sites in each category.

Open Graph is more popular among sites focused on business, online shopping, and blogs and wiki, while XFN is more commonly used on marketing and merchandising, travel, and real estate sites.

Business

Online Shopping

Blogs/Wiki

Education/Reference

Internet Services

Entertainment

Health

General News

Non-Profit/Advocacy/NGO

Marketing/Merchandising

Top sites

Top-ranked sites that use these technologies.

Name

Rank

Name

Rank

#140

#304

#390

#420

#556