🆚 Kochava vs. Northbeam

Type

Marketing attribution platform
Marketing attribution platform

About

Kochava is an omnichannel marketing measurement and attribution platform that helps marketers track and analyze the performance of advertising campaigns.

It provides multi-touch attribution based on impressions, clicks, installs, and in-app events, configurable attribution windows, real-time reporting, fraud detection, deep linking, and measurement across platforms including mobile, web, desktop, CTV and OTT streaming devices.

Northbeam is a marketing attribution and measurement platform that helps media buyers and growth teams understand how advertising spend drives revenue across channels.

It provides multi-touch attribution with flexible lookback windows, media mix modeling (MMM+), incrementality analysis, and creative-level performance reporting powered by first-party data collection and machine learning models.

Read more…

Headquarters

Sandpoint, Idaho, United States
El Segundo, California, United States

Website

Pricing

Free version ✔️10K conversions/month
Foundation
(33K conversions)
$500+/month
Enterprise
(200K MAU)
$2,000+/month
Free version ❌
Starter
(up to 1M pageviews/month)
$1,500+/month
Professional$30,000+/year
EnterpriseCustom

Categories

Marketing Attribution › Rank #22
Marketing Attribution › Rank #11
Analytics › Rank #153
Analytics › Rank #105

Popularity

Determined by the number of sites using each technology.

The Northbeam marketing attribution platform is 3 times more popular than Kochava.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Northbeam is more popular in the United States, the United Kingdom, and Australia, while Kochava is more popular in Germany, Mexico, and Poland.
United States
United Kingdom
Germany
Australia
Canada
Mexico
Italy
France
Poland
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

Northbeam is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Kochava is more commonly used on entertainment, sports, and general news sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Entertainment
Business
Sports
Health
General News
Restaurants
Alcohol

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,098
#1,414
View more ➝
Name
Rank
#3,606
#14,774
#15,038
View more ➝

See also

🗃️ About This Data