🆚 LinkedIn vs. TikTok

📈 LinkedIn is four times more popular than TikTok.
🌎 LinkedIn is more popular in the United States, the United Kingdom, and Germany.
🌍 TikTok is more popular in Japan, Thailand, and Belarus.

Statistics based on 3.5M+ analyzed websites. About this data

Type

Social media platform

About

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

TikTok is a Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface.

It allows users to record and edit videos with filters, effects, music, and AI-powered tools, broadcast live streams, browse personalized "For You" feeds driven by recommendation algorithms, interact through comments and direct messages, and sell products through integrated TikTok Shop e-commerce features.

Headquarters

Mountain View, California, United States

Haidian, Beijing, China

Website

linkedin.com #9

tiktok.com #18

Pricing

Free version ✔️

Premium Career$29.99/month

Premium Business$59.99/month

Recruiter Lite$170/month

Recruiter$835/month

Free ✔️

Popularity

Determined by the number of sites using each technology.

The LinkedIn social media platform is 4 times more popular than TikTok.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn is more popular in the United States, the United Kingdom, and Germany, while TikTok is more popular in Japan, Thailand, and Belarus.

United States

United Kingdom

Germany

France

Netherlands

Spain

India

Italy

Australia

Brazil

Awards

🥇 Most popular in the United States in the Job Boards category.
🥇 Most popular in the United Kingdom in the Job Boards category.
🥇 Most popular in Germany in the Job Boards category.
🥇 Most popular in France in the Job Boards category.
🥇 Most popular in India in the Job Boards category.

🥈 Second most popular in the United Kingdom in the Video Platforms category.
🥈 Second most popular in Germany in the Video Platforms category.
🥈 Second most popular in France in the Video Platforms category.
🥈 Second most popular in Spain in the Video Platforms category.
🥈 Second most popular in Indonesia in the Video Platforms category.

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn is more popular among sites focused on business, marketing and merchandising, and education and reference, while TikTok is more commonly used on entertainment, fashion and beauty, and recreation and hobbies sites.

Business

Marketing/Merchandising

Education/Reference

Online Shopping

Internet Services

Blogs/Wiki

Health

Non-Profit/Advocacy/NGO

Software/Hardware

Travel

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13

#16